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2013 GLOBAL EXPO BOTSWANA . 6 Thoughts about innovation. 1. The creative process. pop psychology. Anterior superior temporal gyrus. FMRI EEG. Denotation vs. Connotation. Marjorie & Marsha. Raichle. Daydreaming. Bhattacharya. Gamma wave rhythm. ½ asleep. Focus and creativity. 2.

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2013 global expo botswana

2013 GLOBAL EXPO BOTSWANA

6 Thoughts about innovation


1

The creative process


pop psychology

Anterior superior temporal gyrus

FMRI EEG

Denotation vs. Connotation

Marjorie & Marsha


Raichle

Daydreaming

Bhattacharya

Gamma wave rhythm

½ asleep

Focus and creativity


2

Simplification as innovation


Empathize
Empathize

  • Hotel evacuation

  • Cleveland Hospital

  • IDEO – anthropological

  • Undercover Boss

  • Touch Points

    • Applications

    • Warranties

    • Correspondence

    • Call centre scripts

    • Contacts

    • Proposals

    • Instructions

    • Invoice




3

Revolutions in innovation


4

Innovation market place


Patents

Lengthy testing

Huge R&D cost

Many false starts

Secrecy


Collaborative consumption

Sharing of services

Redistribution of goods

Collaborative lifestyles

Requirements

Critical mass

Idling capacity

A belief in the idea of commons

Trust between strangers


5

Spreading an innovation


Social currency

  • Please don’t tell…

Triggers


Emotions

Public

Public



6

Grounds for optimism


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