Regional aims local gains a joint effort of governments and companies
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Regional aims, local gains A joint effort of governments and companies. Mark Degenkamp, City of Utrecht Tim de Bruin, VNM. ECOMM Graz, 6 May 2010. Utrecht region. Congestion Top 10 Netherlands 2009 A2 Utrecht->Den Bosch A2 Amsterdam->Utrecht A4 Amsterdam->Den Haag A50 Arnhem->Eindhoven

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Regional aims, local gains A joint effort of governments and companies

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Regional aims local gains a joint effort of governments and companies

Regional aims, local gainsA joint effort of governments and companies

Mark Degenkamp, City of Utrecht

Tim de Bruin, VNM

ECOMM Graz, 6 May 2010


Utrecht region

Utrecht region

  • Congestion Top 10 Netherlands 2009

  • A2 Utrecht->Den Bosch

  • A2 Amsterdam->Utrecht

  • A4 Amsterdam->Den Haag

  • A50 Arnhem->Eindhoven

  • A13 Den Haag->Rotterdam

  • A27 Utrecht->Breda

  • A10 Ring Amsterdam

  • A1 Amsterdam->Amersfoort

  • A12 Utrecht->Arnhem

  • A9 Amstelveen->Alkmaar


Regional aims local gains a joint effort of governments and companies

  • 10 governments working together

    • ministry, province, regions, municipalities

  • Combination of budgets (€3,1 billion)

  • Investments in most efficient and effective accessibility projects

    • Focus on 13 economically most important districts


Mobility management as an integral part of regional accessibility plans

Mobility management as anintegral part of regionalaccessibility plans

Infrastructure improvements alone not enough...

Less car use during rush hour is necessary

... and not desirable

  • Spatial development vision / programme

  • Different payment for mobility

  • Mobility management

  • Optimising public transport

  • Better use of existing infrastructure

  • Adaptation of existing infrastructure

  • New infrastructure


Mobility management platforms within regional approach

Mobility management platforms within regional approach

  • “No regret” measure

  • Companies within the 13 economic core districts approached to join local platforms

  • Let their employees travel smarter, by alternative modes or not at all


Different motivation common goal

Different motivation, common goal

  • Different motivation

    • Companies: people, planet, profit

    • Governments: regional accessibility

  • Find each other in the common goal: to reduce car use in rush hours with at least 5 percent

  • Positive approach

    • companies rewarded with investments in alternative modes within their district

    • more participating companies = higher investments


How has this been implemented

How has this been implemented?

  • Covenants in each district

  • Joint action plans with measures of both companies and governments (win-win)

  • VNM as neutral moderator

    • Speaks companies’ language

    • Is there to help companies


Amersfoort

Amersfoort

  • Characteristics

    • Second large city of the region

    • Start-up project 2008

    • 2 districts: inner city and office park near highway

  • Results

    • 26 companies, over 16.000 employees

    • Goal 2012: reduction 875 vehicles (5%)

    • Companies want to set higher goals


Amersfoort 2

Amersfoort (2)

  • Government and companies working together


Results so far

Results so far

150 companies (100.000 employees) so far

Industrial sites, inner cities, office parks

Governments participate as employers

Learning from each other

In practise companies’ ambitions often well better than 5% less car use


Future

Future

  • Goal: 500 active companies

  • New: theme based approach

    • For companies from all districts

    • Learn from experts and each other

    • practical knowledge to implement e.g. teleworking in their own company


Conclusions 1

Conclusions (1)

  • A positive, district based approach can contribute well to regional accessibility goals

  • Find the intrinsic motivation of a company

    • Regional goal too abstract: individual influence limited; few direct benefits from their efforts

    • Gain close to the company, something they can directly influence: people, planet and profit

  • Different motivation, common goal!


Conclusions 2

Conclusions (2)

Added value of regional approach:

Regional approach assures that in all districts the same higher goals are strived for

Regional coordination gives local governments easy access to state of the art knowledge

Efficient spending of resources


Regional aims local gains a joint effort of governments and companies

End


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