Graphic Standards

1. Graphic Standards Alex Sarkissian, Graphics Department Team Secretary Johann Park, D03N Lt. Governor District Convention 2017

2. Why Do We Use Graphic Standards? • Professionalism • Unity, consistency • Branding • Allows work to be easily identified as part of Key Club: “The Key Club Branding” • Graphic Standards: guidelines • Flyers, newsletters, training material (like this slideshow), and other publications

3. Using Key Club Logos Basic Rules for use: • Must be placed on a neutral background color • Should never be distorted • 0.5 inch isolation all around • On anything smaller than a banner, do not exceed 1.5 in. and 5 in. respectively Max size: 1.5” Max size: 5.0”

4. CNH | KEY CLUB Using Key Club Logos • Align the end of the letter “B” of the word “CLUB” to the start of the pencil’s tip • Expand spacing of the CNH | KEY CLUB by 6 pt. • “CNH” is Bold

5. Utilizing the Pencil • Utilized as a header for many different publications • The pencil should be used on the front of all Key Club publication • On a regular 8.5”x11” paper, it should be no larger than 0.5” in height • All pencils should reach from side to side on publications. • Should also be kept in a horizontal position pointing right • No pencils pointing in random directions!

6. KEY CLUB DOCUMENT I pledge on my honor to uphold the objects of Key Club International. To build my home, school, and community, to serve my nation and god, and combat all forces which tend to undermine these institutions. KEY CLUB DOCUMENT I pledge on my honor to uphold the objects of Key Club International. To build my home, school, and community, to serve my nation and god, and combat all forces which tend to undermine these institutions.

7. Utilizing the Pencil • Use the pencil on the first page of the document, then remove it for the other pages. CNH | KEY CLUB SECOND PAGE FIRST PAGE

8. Creating the Pencil • Creating a pencil is most recommended when dealing with publications. • Just like the Key Club word mark, it is recommended to create a pencil to avoid using an image file for a more crisp look. Image File: This pencil needs some sharpening! Created pencil:

9. Creating a Pencil Here are a few steps on how to create a pencil on Microsoft Word, Publisher, etc. • Go to Insert, and click the Shapes drop down. • Go to the Block Arrows section and use the Pentagon shape. • From here you can create and format a pencil to fit graphic standards.

10. Graphic Standards?

11. Using Scribble Pencils • Scribble pencils are nice tools to use when creating flyers, ads, and other informal material. • Avoid using a scribble pencil when creating official CNH Key Club publications as a bold, solidpencil represents a more professional look. • Ex. Newsletters, Reports, etc.

12. Using Pencils as Sub-Headers • Pencils are primarily used for the top of a page. • Use rectangles for sub-headers CNH | KEY CLUB I pledge on my honor to uphold the objects of Key Club International. To build my home, school, and community, to serve my nation and god, and combat all forces which tend to undermine these institutions. KEY CLUB SUB-HEADER pledge on my honor to uphold the objects of Club International. To build my home, school, community, to serve my nation and god, combat all forces which tend to undermine these institutions. KEY CLUB SUB-HEADER pledge on my honor to uphold the objects of Club International. To build my home, school, community, to serve my nation and god, combat all forces which tend to undermine these institutions.

13. Pencils and Logos • When using Pencils and Logos on publication headers, avoid “stabbing” the logo with the pencil. • This falls out of the compliance of Graphic Standards. X

14. Colors • The following colors are the most commonly used when creating Key Club publications. • These colors are used to maintain the Key Club integrity and give it a more uniform look.

15. Additional Color Swatches • The following colors have been added by Key Club International in 2012. • They are also considered as Graphic Standards. • Note: Please do not forget about using the other Key Club colors as well as these new additions! They all add to the integrity of Key Club material and should all be collectively used.

16. Key Club Font Families Use these font families for presentations and publications

17. What’s wrong with the example?

18. What’s wrong with the example?

19. CNH Branding Formal letterhead document example and the wrong way to do the letterhead. CNH Graphics Department Coordinator and District Tech Editor have put together a Graphic Standards Guide to help you with your graphics needs. This can be found on the CyberKey. cnhkeyclub.org/downloads/Resources/Manuals/Manual_CNH_Graphics_Standards.pdf

20. Designing Club/Division Attire While Graphic Standards isn’t necessary on merchandise, still try to clearly show the: • Club(s) Name • Division • Region • District (optional) • KEY CLUB Make your merchandise something that might even help recruit new members along the way!

21. Reminders • When using Graphic Standards, don’t feel limited on your creativity! • There are many ways to still follow graphic standards while creating amazing publications. • Remember the importance of using Graphic Standards – to better represent ourselves as an organization & it keeps a uniform look for all to see! • Educate members about Graphic Standards to your Division News Editors, Officers, and Clubs.

22. ? ? Questions? Comments? Concerns? Go for it!

23. Acknowledgements The CNH Key Club District would like to acknowledge the following individuals who have contributed to this presentation over the years. Ashley Chen, District Technology Editor, 2014-2015 Tina Bui, Graphics Department Coordinator, 2014-2015 Amara Alcayde, Graphics Department Coordinator. 2015-2016 Tatiana Lim, District Technology Editor, 2015-2016 Gaby Yonarta, Graphics Department Coordinator, 2016-2017