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Talking To the Aliens

Talking To the Aliens. Embracing the Metadata That Powers Your Book Sales. “We’ve Never Done It This Way Before”. The New Big Six. New guys don’t play by old rules. We can’t ignore them. Amidst the Uncertainty. Required Metadata. ISBN Title Contributor/Author Price Format.

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Talking To the Aliens

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  1. Talking To the Aliens Embracing the Metadata That Powers Your Book Sales

  2. “We’ve Never Done It This Way Before”

  3. The New Big Six

  4. New guys don’t play by old rules

  5. We can’t ignore them

  6. Amidst the Uncertainty

  7. Required Metadata • ISBN • Title • Contributor/Author • Price • Format

  8. Important-to-Have Metadata • Publisher name • Pub date • Availability • Page count (length) • Language • Dimensions (if any)

  9. …And There’s More • Territorial rights • Age range of audience • Series information • Edition description • Carton quantity • Replaces another product?

  10. …And More • Description • Cover image • BISAC categories • Keywords • Reviews • Other formats the book is available in

  11. Book Listing with Required Metadata Only

  12. Book Listing With Rich Metadata

  13. BISG Metadata Best Practices

  14. Nielsen Study - UK • Titles that meet the BIC Basic standard see average sales 98% higher than those that don’t meet the standard • The addition of an image has a strong impact on average sales, of 268% in comparison to titles without an image • Split into offline and online sales, offline sales see an increase of 35% for titles which have all enhanced metadata elements present, whereas online sales see a massive 178% increase

  15. When Your Baby Leaves Home

  16. The Word Spreads

  17. It’s Complicated

  18. Potential Hidden Data Sources • Distributors (Ingram, B&T, Bookazine, Perseus, etc.) • Data aggregators (Bowker, Ingram, B&T, OCLC) • Book-in-Hand programs (at vendor or distributor) • Vendor editorial/data entry team

  19. BISG Study on Metadata

  20. The Metadata Handbook

  21. Prescription

  22. Bookwire

  23. Useful Resources • http://www.bisg.org/docs/Best_Practices_Document.pdf • http://www.nielsenbookdata.co.uk/uploads/3971_Nielsen_Metadata_white_paper_A4(1).pdf • http://www.bisg.org/publications/product.php?p=27 • http://themetadatahandbook.com/

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