Engaging champagne on a beer budget
This presentation is the property of its rightful owner.
Sponsored Links
1 / 10

Engaging: Champagne on a Beer Budget PowerPoint PPT Presentation


  • 83 Views
  • Uploaded on
  • Presentation posted in: General

Engaging: Champagne on a Beer Budget . Jennifer Santos Department of Recreational Sports Assistant Director of Marketing & Business Development. The Situation. Needed to Replace Old Event On Site & Online Winter / Dead Week Grow Fan Base – Through Engaging Content.

Download Presentation

Engaging: Champagne on a Beer Budget

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -

Presentation Transcript


Engaging champagne on a beer budget

Engaging:Champagne on a Beer Budget

Jennifer Santos

Department of Recreational Sports

Assistant Director of Marketing & Business Development


The situation

The Situation

  • Needed to Replace Old Event

    • On Site & Online

  • Winter / Dead Week

  • Grow Fan Base – Through Engaging Content


Brass tacks

  • Small Social Media Budget, nearly $0

  • On-Site Event Budget, nearly $0

  • Key Sponsor to please

  • Executive Staff = 1

  • Fulfillment Personnel = 1

    • Bigger Scope

Brass Tacks


What we did

What we did


What we did online

What we did online

  • Tell Us What Comforts You & Get a Free Breakfast

  • Only Social Promotion, Twitter, FB Posts, & FB Ads

  • 5 Days


Engaging champagne on a beer budget

How we did it


Engaging champagne on a beer budget

How we did it cont’

What they said…

"An hour or two of lifting weights is the most therapeutic experience I know. I can bundle my stress and frustrations into the explosive force needed to lift free weights. At the end of a routine, all my frustration has been spent and I'm stress-free.”

“My binkie”

“My footie pajamas!!"

"My vast collection of Ken and Barbie Dolls"

"Tumblr, writing, reading a funny book"

"Puppies! Puppies everywhere! So many puppies. I love puppies."


What we did online cont

What we did online cont’

  • Daily Comfort / Wellness Tips

  • Original & Trusted Content


Results

Results

  • 800 Entries Over 500 Free Breakfasts

  • Happy Sponsor> Rewarded Audience> ENGAGED Audience > Fan Growth

  • Budget Met!


Engaging champagne on a beer budget

THANK YOU!

@calrecsports


  • Login