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Engaging: Champagne on a Beer Budget . Jennifer Santos Department of Recreational Sports Assistant Director of Marketing & Business Development. The Situation. Needed to Replace Old Event On Site & Online Winter / Dead Week Grow Fan Base – Through Engaging Content.

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engaging champagne on a beer budget

Engaging:Champagne on a Beer Budget

Jennifer Santos

Department of Recreational Sports

Assistant Director of Marketing & Business Development

the situation
The Situation
  • Needed to Replace Old Event
    • On Site & Online
  • Winter / Dead Week
  • Grow Fan Base – Through Engaging Content
brass tacks

Small Social Media Budget, nearly $0

  • On-Site Event Budget, nearly $0
  • Key Sponsor to please
  • Executive Staff = 1
  • Fulfillment Personnel = 1
    • Bigger Scope
Brass Tacks
what we did online
What we did online
  • Tell Us What Comforts You & Get a Free Breakfast
  • Only Social Promotion, Twitter, FB Posts, & FB Ads
  • 5 Days
slide7

How we did it cont’

What they said…

"An hour or two of lifting weights is the most therapeutic experience I know. I can bundle my stress and frustrations into the explosive force needed to lift free weights. At the end of a routine, all my frustration has been spent and I\'m stress-free.”

“My binkie”

“My footie pajamas!!"

"My vast collection of Ken and Barbie Dolls"

"Tumblr, writing, reading a funny book"

"Puppies! Puppies everywhere! So many puppies. I love puppies."

what we did online cont
What we did online cont’
  • Daily Comfort / Wellness Tips
  • Original & Trusted Content
results
Results
  • 800 Entries Over 500 Free Breakfasts
  • Happy Sponsor> Rewarded Audience> ENGAGED Audience > Fan Growth
  • Budget Met!
slide10
THANK YOU!

@calrecsports

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