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Engaging: Champagne on a Beer Budget . Jennifer Santos Department of Recreational Sports Assistant Director of Marketing & Business Development. The Situation. Needed to Replace Old Event On Site & Online Winter / Dead Week Grow Fan Base – Through Engaging Content.

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Engaging champagne on a beer budget

Engaging:Champagne on a Beer Budget

Jennifer Santos

Department of Recreational Sports

Assistant Director of Marketing & Business Development


The situation
The Situation

  • Needed to Replace Old Event

    • On Site & Online

  • Winter / Dead Week

  • Grow Fan Base – Through Engaging Content


Brass tacks

Brass Tacks



What we did online
What we did online

  • Tell Us What Comforts You & Get a Free Breakfast

  • Only Social Promotion, Twitter, FB Posts, & FB Ads

  • 5 Days



How we did it cont’

What they said…

"An hour or two of lifting weights is the most therapeutic experience I know. I can bundle my stress and frustrations into the explosive force needed to lift free weights. At the end of a routine, all my frustration has been spent and I'm stress-free.”

“My binkie”

“My footie pajamas!!"

"My vast collection of Ken and Barbie Dolls"

"Tumblr, writing, reading a funny book"

"Puppies! Puppies everywhere! So many puppies. I love puppies."


What we did online cont
What we did online cont’

  • Daily Comfort / Wellness Tips

  • Original & Trusted Content


Results
Results

  • 800 Entries Over 500 Free Breakfasts

  • Happy Sponsor> Rewarded Audience> ENGAGED Audience > Fan Growth

  • Budget Met!


THANK YOU!

@calrecsports


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