CCS is an online and offline retailer in the industry of alternative apparel, skateboarding equipment and snowboarding equipment.Their operations based out of California and they claim to be the largest retailer within their industry worldwide.The company operates primarily through their online store but there are also a number of physical store locations throughout North America.CCS is actively involved in social media based marketing initiatives and sponsors a team of professional athletes that represent the company with pride.
- CCS is active in social-media based communications via Facebook, YouTube, Twitter, and MySpace. They use the “like” feature on Facebook extensively and also uses professional athletes on their page for promotions.- Their goal is to provide consumers with a constant flow of relevant information regarding product availability and sales promotions.- A constant feed of photos showcasing the newest and nicest of their products fills their news feed in social media communications.- Furthermore, during live events such as in-store autograph signings or competitions, CCS casts the events through text via Twitter.
- CCS strives to create a community feel within the brand online. - They often upload videos and photographs to mediums like YouTube and Facebook involving their team members, host contests and actively interact with fans to generate a buzz.- Using the ‘community feel’ approach to online marketing is also employed by Zumiez and West 49 who engage in similar e-marketing initiatives.