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Future Wireless Networks: A Business Perspective

Future Wireless Networks: A Business Perspective. P.G. Madhavan, Ph.D. CEO & Corp CTO Zaplah Corporation Redmond & Singapore. Technical Challenges from a Business Perspective. Heterogeneous wireless networks “Horses for courses” Cross-layer adaptation

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Future Wireless Networks: A Business Perspective

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  1. Future Wireless Networks:A Business Perspective P.G. Madhavan, Ph.D. CEO & Corp CTO Zaplah Corporation Redmond & Singapore

  2. Technical Challenges from a Business Perspective • Heterogeneous wireless networks • “Horses for courses” • Cross-layer adaptation • How to make wireless suck less (Ruckus) • Self-managing consumer wireless networks • Virtual “geek squad”

  3. Good Wireless Business? Adoption = Value - Pain

  4. “Horses for Courses” Scenario “sweet-spot”

  5. Cross-layer Adaptation • Significant academic work in the past decade • Rich media exchange drives industry to innovate • Startups also adding “secret sauces”; Example: Zaplah Corp • “Just add ZAPPER software” to Wireless HDMI hardware to make technology usable by the home customer • ZAPPER is “aspirin” for consumer electronics (CE) wireless users: • Functionality beyond what wireless and video standards can provide • Enhanced Usability, Easy Security & Essential Manageability • For TV, cell phone and PC in-room rich media exchange market segments

  6. Managing the Un-managed • Your grandma may not be an IT guru • Make it easier for “geeks” to help home customers; self and remote management • Control Plane • Collect and distribute link/node info - ASIEs • Local and remote diagnosis • Self-heal and adapt

  7. Call to Action • Manageability not sexy but necessary • Global/local optimization • Closed-loop, feedback, self-monitoring • Adaptive, cognitive, smart, . . . • No need to standardize everything: • Stds for Essential interop • Enhanced interop: room to innovate and differentiate

  8. www.zaplah.com

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