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Internal Cross-Promotion . How mobile Game Developers are leveraging their own user base. Participants. Philipp Döschl FDG Entertainment Executive Producer. Igor Karev Tatem Games Founder and CEO. Thomas Lee Animoca Regional Business Development. Moderator. Pepe Agell Chartboost

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Internal cross promotion

Internal Cross-Promotion

How mobile Game Developers are leveraging their own user base


Participants
Participants

Philipp Döschl

FDG Entertainment

Executive Producer

Igor Karev

Tatem Games

Founder and CEO

Thomas Lee

Animoca

Regional Business Development

Moderator

Pepe Agell

Chartboost

International Business Development

[email protected]


Internal cross promotion1
Internal cross-promotion

Results: in September, overall performance of our Cross-promo campaigns was 2X Direct Deals and 3X Network


Example get set games
Example: Get Set Games

Makers of the #1 free games Mega Jump and Mega Run with over 10M users

When games are a great fit, performance jumps.

Click through rate: 45.1% 
Install rate: 9.9%



Example neon play
Example: Neon Play

App launches in July 2012

Traffic Panic London 2

Average CTR 15.74%

IR 11.82%

Carpark Carnage

Average CTR 35.51%

IR 34.27%


Panel let s get started
PanelLet’s get started!


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