Digital Marketing Solutions in an Academic Community By Shawn Richey

1. Digital Marketing Solutions in an Academic Community By Shawn Richey MEMES ARE FROM GALLERY ENTITLED “THINGS PEOPLE NEVER SAY ABOUT ADVERTISING, THEY ARE SATIRIC IN NATURE”

3. Benefits of Participating in College Student Groups - Meet new friends based on common interests - Gain leadership skills - Participate in local communities - Build your resume - Learn to balance responsibilities

4. Benefits of Joining the AMA at Portland State University - Work with clients/ create strategies to solve organizational problems - Gain access to a network of professional and student marketers • Local agency tours to get a feel for the profession • Build your portfolio/ • create content - Compete nationally • Tap into 77 years of • marketing resources

7. SWOT ANALYSIS The PSU AMA Environment • Strengths • Scalable Structure to Accommodate student interests • Support and opportunities from national AMA • Opportunity to build portfolio and create content • Weaknesses • Small number of standing members • Sparse use of social media assets • Unfamiliarity with restructuring • Number of board members graduating soon S W • Opportunities • Portland State restructure of SBA • Business classes lack digital emphasis • Every student group has a marketer • Student group clients and partnerships • Threats • FIR student advertisement agencyhas similar offerings • Prior mismanagement has affected reputation • Portland State is a commuter school with a mobile student body O T KeyTakeaways: Revised Agency Structure Need to Grow Membership Great Opportunity with Student Groups Rebuild external reputation

9. Target Audiences Three target audiences to capitalize on rebranding: • Seniors looking to build portfolio before entering workforce • Freshmen, Sophomores and Juniors interested in business • Marketers from other student groups

10. What We’ll Do (Objectives) BUSINESS OBJECTIVE Grow Portland State AMA into the student group that helps with marketing for all other student groups MARKETING OBJECTIVE Develop and grow a cross platform student following that can be leveraged to increase membership by 400% in 6 months DIGITAL MARKETING OBJECTIVE Increase online following, liking, circling and interaction by 40% in the next 6 months

11. Are YOU Market-able Better your brand with AMA

12. How We’ll Do It (Strategy) Expansion Go after current marketers in every student group and offer them our services in exchange for membership. Take on all student group clients we can Participation Create a schedule of quality content including copy, digital, and social to keep members and contributors engaged Reputation Promote our events and content across our blog and social media vehicles to build credibility

13. Website Build SEO Curated content reviews Original work Guest bloggers Gamification Network Event pages Curate content SEO Network Google Hangout Aggregate Members Generate Leads Newsletter Aggregate thought-leaders Curate content Live-tweet events Retweet Create lists Network Professional Development Access only for members

14. Thank you!