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Nostalgia and Sport Facilities

Nostalgia and Sport Facilities. Nostalgia. Resource to secure and maintain competitive advantage Difficult to manage Fenway Park, Wrigley Field, Lambeau Stadium Actively promote facility as a tourist destination. Structures Within the Building.

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Nostalgia and Sport Facilities

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  1. Nostalgia and Sport Facilities

  2. Nostalgia • Resource to secure and maintain competitive advantage • Difficult to manage • Fenway Park, Wrigley Field, Lambeau Stadium • Actively promote facility as a tourist destination

  3. Structures Within the Building • Mythologize the past through promotion of past heroic achievements • Hall of Fame • Museum • Monuments • Statues • Produced videos • Form a relationship with young prospective members of fan nation

  4. American Sports Facility • Icon of past, present and future greatness • Capitalize on heritage and related emotions • Structures • Features • Architectural and aesthetic characteristics • High definition video scoreboard • Natural grass

  5. Interactive Experiences • Promotes children and adults to visit the facility • Interactive experiences build a symbolic connection and increases spectator commitment

  6. The Olympic FlameOpening Ceremonies

  7. Olympic StadiumTrack Meet Configuration

  8. 2012 Flame ControversySymbolism of the Flame • Represents the theft of fire from Zeus • Serves as a rallying point for what the games are about • Togetherness, the Olympic spirit • Olympic flame moved inside stadium to allow for venue reconfiguring • Cauldron turned off • Dismantled & moved • Torch re-lit after the move • An example of how London Organizers are out of touch with regular people • “the flame is not a tourist attraction” • Ideally you want to have as many people as possible see it

  9. Olympic Games Ticketing • London Organizing Committee • Corporation and sponsors got the majority of tickets and are not showing up • Real fans were left out – events were “sold out” • To fill empty seats • Tickets given to students & military personnel • Ticket holders are given upgrades to better, vacant seats • Allowing for re-sale

  10. Olympic Tickets and Revenues • Estimated total revenue = $7B • Ticket revenue = 5% - 7% of total revenue • Tickets folded into the $2.5B received from corporate sponsors • Close to 1000 scalping investigations being conducted

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