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Northwest Region CSI S508 Social Media For Construction Professionals Joy Davis, CSI CCPR May 9, 2014. Credit(s) earned on completion of this course will be reported to AIA CES for AIA members. Certificates of Completion for both AIA members and non-AIA members are available upon request.

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Northwest Region CSI S508 Social Media For Construction Professionals Joy Davis, CSI CCPR

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Northwest region csi s508 social media for construction professionals joy davis csi ccpr

Northwest Region CSI

S508

Social Media For Construction Professionals

Joy Davis, CSI CCPR

May 9, 2014

#NWRC14


Northwest region csi s508 social media for construction professionals joy davis csi ccpr

Credit(s) earned on completion of this course will be reported to AIA CES for AIA members. Certificates of Completion for both AIA members and non-AIA members are available upon request.

This course is registered with AIA CES for continuing professional education. As such, it does not include content that may be deemed or construed to be an approval or endorsement by the AIA of any material of construction or any method or manner ofhandling, using, distributing, or dealing in any material or product.

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Questions related to specific materials, methods, and services will be addressed at the conclusion of this presentation.

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Northwest region csi s508 social media for construction professionals joy davis csi ccpr

Course

Description

Social media is now maturing into a key component of how we market, communicate, research and establish credibility for ourselves and our companies. If you plan to continue working for at least the next 5-10 years, you need to understand what social media really is and how it’s affecting you and your business. In this session, we’ll explore how social media is being used today by other construction professionals. We’ll discuss how you can develop a realistic social media strategy that fits your work life, and that creates a social media footprint that supports your work without wasting your time.

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Northwest region csi s508 social media for construction professionals joy davis csi ccpr

Learning

Objectives

At the end of the this course, participants will be able to:

1) Understand what social media is and how to choose a tool to use

2)Understand how social media is used as a research tool

3) Learn where to find content and what to post

4) Develop a strategy for growing your own social media footprint

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Please turn on your phone

Please Turn On Your Phone

Include

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If you tweet

I am

@CSIConstruction

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How much is this tweet worth

How Much is This Tweet Worth?

“#ADA accessible entry and exit for pools and spas. Title II & Title III facilities. Info at bit.ly/yslgrd Thanks Universal Design”

- @dstutzman, 2/5/2012

David Stutzman, CSI, CCS

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Traditional cost analysis

Traditional Cost Analysis

How Much Did It Cost?

How Many People Saw It?

About 300 – not many.

Nothing. UniversalDesign.com didn’t post it.

Analysis = Not Worth Much

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The roi debate

The ROI Debate

“I’m going to pay someone to tweet?”

Admit it. You’re thinking it.

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The roi debate1

The ROI Debate

“Well, what’s the ROI of your mom?”

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The new math

The New Math

Here are 4 of the specifiers who follow Stutzman.

How many millions of dollars in specifications do these people represent?

Liz O’Sullivan, COCSI, CCS, CCCA

Sarah Hirsch, KSCSI, CCS

Mitch Miller, PACSI, CCS

George Everding, MOCSI, CCS, CCCA

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The roi is in the relationships

The ROI is in the Relationships

Relationship Context Value

What is this relationship worth to UniversalDesign.com?

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Construction is built on relationships

Construction Is Built On Relationships

That’s why architects play golf, right?

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Tools for starting supporting relationships

Tools for Starting & Supporting Relationships

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Inbound vs outbound

Inbound vs. Outbound

You Were Looking and Found Me

I Sent You Something To Get Your Attention

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Which social media platforms

Which Social Media Platforms?

Audience – Content – Goals

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Northwest region csi s508 social media for construction professionals joy davis csi ccpr

Construction Marketing Association 2012

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Big csi communities

Big CSI Communities

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What do i post

What Do I Post?

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It s about them not you

It’s About Them, Not You

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Best professional self

Best Professional Self

  • Contact information

  • Professional description

  • Professional headshot

  • Your CSI certifications

  • Keywords

CSI, CCPR

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Use your keywords everywhere

Use Your Keywords Everywhere

“Rick Heiserman”

“Rick Heiserman CSI”

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Take a minute to write a one sentence description of yourself using your keywords i ll wait

Take a Minute to Write A One-Sentence Description of Yourself Using Your Keywords. I’ll Wait.

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Bad profile photos

Bad Profile Photos

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Good profile photos

Good Profile Photos

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You vs the company

You Vs. The Company

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You are what you tweet

You Are What You Tweet

…And the Company Knows That

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5 forbidden fruit

5 Forbidden Fruit

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Can t resist the apple be positive and forward looking

Can’t Resist the Apple?Be PositiveandForward-looking

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Social media the electronic tattoos

Social Media & The Electronic Tattoos

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What s the narrative

What’s the Narrative?

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What stories fit your narrative

What Stories Fit Your Narrative?

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Are you sure your business is boring

Are You Sure Your Business Is Boring?

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Take a minute to make a list of information you could post i ll wait

Take a Minute to Make a List of Information You Could Post. I’ll Wait.

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Northwest region csi s508 social media for construction professionals joy davis csi ccpr

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What story are people actually hearing?


I m a proud

I’m A Proud…

What you post selects your audience, either by attracting them or pushing them away.

You are ALWAYS selecting.

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Focus on relationships

Focus on Relationships

  • Pick 5 people you want to build a relationship with, and notice them

  • Prune your links

  • Read a link and post a comment

  • Make a recommendation

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Give it 10 minutes a day

Give It 10 Minutes a Day

  • Skim FaceBook, LinkedIn and Twitter

  • Use Google Alerts to track keywords

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Questions or a linkedin summary

Questions Or a LinkedIn Summary?

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Thanks

Thanks!

  • Join CSI’s LinkedIn Group at www.linkedin.com

  • Follow CSI at www.twitter.com/CSIConstruction

  • Watch recordings at www.youtube.com/CSIConstruction

  • Like CSI at www.facebook.com/CSIConstruction

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Northwest region csi s508 social media for construction professionals joy davis csi ccpr

This concludes The American Institute of Architects Continuing Education Systems Course

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