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Medallion Taxicab Service Improvement Project Overview

Medallion Taxicab Service Improvement Project Overview. Project Goals. To Improve the Riding & Driving Experience through: More Payment Options (Credit & Debit Cards) Communicating Useful Information to: Passengers (Passenger Information Monitor) Drivers (Text Messaging)

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Medallion Taxicab Service Improvement Project Overview

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  1. Medallion Taxicab Service Improvement Project Overview

  2. Project Goals • To Improve the Riding & Driving Experience through: • More Payment Options (Credit & Debit Cards) • Communicating Useful Information to: • Passengers (Passenger Information Monitor) • Drivers (Text Messaging) ─ Policymaking & Operational Efficiency (Data Collection)

  3. Payment Options Provide Riders with Options for Payment: Credit & Debit Cards • Integration with PIM & Trip Data • Maximize Payment Options • Keep Fees Reasonable

  4. Data Collection Enhance Policymaking & Operational Efficiency: • Implement Vehicle Location Technology • Capture Trip Sheet and Other Data • Provide Real-Time Access to Information

  5. Automated Trip-Sheet Data Collection Driver ID and Shift Information Format of Payment Credit & Debit, orCash End of Trip Location and Time # ofTrips Toll Information # ofPassengers Start of Trip Location and Time Final Fare

  6. Communicating With Drivers (Text Messaging) • Recovery of Lost Property • Taxicab Efficiency (Business Opportunities + Passenger Needs) • Traffic Related Information • Emergency Communication

  7. Communicating With Passengers (PIMs) • Map • “Off Button” • TLC - Specific Information • Public Service Announcements • Other Information “useful” to the Passenger • Passenger Surveys • Credit/Debit Card Transaction

  8. Project Concept Diagram

  9. Implementation Process Policy Considerations - Stakeholders • TLC/New York City • Cab Owners • Cab Drivers • Riding Public

  10. TLC/NYC • Data Collection • Informed Policy Making • “Backend” Integration Cost • Control – Cab Accountability

  11. Cab Owners & Cab Drivers Expenses • Upfront Cost • Transaction Fees • Other Reoccurring Costs

  12. Riding Public Enhanced Service • Payment Options • More Efficient Service • Demand Availability • Options Useful Information

  13. Specifications vs. Procurement Specifications • More Difficult to Integrate • Uncontrolled Number of Vendors • Higher Cost – Individual Cab Owners

  14. TLC Procurement on Behalf of Cab Industry • Integrate all 4 Enhancements Into a Single Solution • Buying Power of Entire Cab Fleet • Keep Passenger Experience Similar

  15. How Innovative Procurement – NYC Procurement Policy Board Rules • Procurement Method Not Specifically Approved Under the PPB Rules • Requires Oversight Approval

  16. WHY • TLC Limiting the Number of Vendors • Created the Market • Two Step Process – TLC Qualifies the Vendors and Cab Owners Choose from Authorized Vendors • Zero Dollar Contract to City

  17. Implementation Steps • Request for Information • Inter-Agency Steering Committee • Vendor Information Exchange Conference • Request for Proposals • Evaluation of Proposals • Contract Award • Acceptance Testing • Notice to Proceed

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