Integrated Marketing Communications and International Advertising. . Chapter 16. Modular: Afjal Hossain Assistant Professor, Department of Marketing PSTU. McGraw-Hill/Irwin International Marketing, 13/e. Global Perspective Barbie Versus Mulan. Integrated marketing communications (IMC)
Assistant Professor, Department of Marketing
McGraw-Hill/Irwin International Marketing, 13/e
The role of public relations (PR) is creating good relationships with the popular press and other media to help companies communicate messages to customers, the general public, and governmental regulators.