1 / 11

World Outgames Copenhagen 2009

Andreas, Tan, Annika & Kasper. World Outgames Copenhagen 2009. Outline. Target Group Concept Development WO’s Homepage Widget ATAK. Target Group. Gay, Bisexual and Transsexual 15-30 years old Frequent users of the Internet. Access to the Internet 2oo7. Frequency in the use of the Net.

merlin
Download Presentation

World Outgames Copenhagen 2009

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Andreas, Tan, Annika & Kasper World OutgamesCopenhagen 2009

  2. Outline • Target Group • Concept Development • WO’s Homepage • Widget • ATAK

  3. Target Group • Gay, Bisexual and Transsexual • 15-30 years old • Frequent users of the Internet

  4. Access to the Internet 2oo7 • Frequency in the use of the Net

  5. Concept Development

  6. WO’s Homepage

  7. www.mobilestorm.com/digital-marketing-blog/all-the-kids-are-doing-it-part-4/ ”Teens in particular love the way these things enhance their experience on a social network. Marketers like the fact that they’re viral. With widgets, we’ve had some good experiences We’re seeing click-through rates of 10 percent, and engagement beyond that click is also very high…”

  8. Widget Widget Design Functions • What is a Widget? • Passive program • Free once you are a member

  9. Shout Function Marketing

  10. ATAK • What is ATAK? • Co-operation • Future opportunities Bar filter Friend filter

  11. Thanks to our supervisors:Karina Hildebrandt Jørgensen&Mads Gorm Larsen

More Related