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Sustainable qualities Philip Harfield 2011

Sustainable qualities Philip Harfield 2011. Objectives Defining quality metrics for your business Identifying eco-quality Embedding eco-quality into new product & business development strategies.

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Sustainable qualities Philip Harfield 2011

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  1. Sustainable • qualities • Philip Harfield • 2011

  2. Objectives • Defining quality metrics for your business • Identifying eco-quality • Embedding eco-quality into new product & business development strategies.

  3. ‘persuading producers to accept rewards that place less emphasis on income and more on enhanced quality of life’ John Wood Professor of Design Goldsmiths ‘strive for good growth not just economic growth’ McDonough/Braungart Cradle to Cradle

  4. Empowerment Emotion Materials Community value Life Technical Consumer Experience Social Service Production Product Qualities Production Values Ethical values What defines business quality? Supply chain Aesthetics Innovation Symbolic Sense Function

  5. Your business is measured by the relationship between product qualities, production values & consumer experience

  6. prematurely obsolescent Technically advanced • Material Quality Environmentally aware Life extending

  7. Production competence Makers mark Engineers innovation

  8. Consumer Qualities • Psychological/Emotional – delight, social interaction, aesthetic... • Physiological – touch, smell, taste.... • Functional – task fulfilment, convenience...

  9. Consumer Benefits • Multifunction • Upgradable • Repairable Stokke chair Suzuki Crosscage Dualit Toaster

  10. Aesthetics & Functionality Patagonia PlumenFlourescent Ovopur water filter

  11. Environmental Quality • Nike Considered Boots • Materials found within 200 miles of the Nike factory. • Manufacturing process reduces solvent use by more than 80% • Vege-tan leather with minimal lining. • Woven hemp and cotton fabric. • Laces are made with hemp and recycled polyethylene terephthalate made from used bottles. • Outsole contains Nike Grind, made from recycled factory rubber waste. • 63% less waste than a comparable Nike light hiking shoe

  12. Symbolic Qualities – ‘My eco lifestyle’ • Method omop, ‘compostable sweeper dusters made from corn-based plastic’ • ‘a whole lot of eco-karma in an impressive box’

  13. Contrasting Quality Trends • Eco-bling vs. Egoless eco Renult De’zir Source: http://trendwatching.com/

  14. Contextual Qualities • (Relationships sustained) • Supply chain support & influence • Employee & Community relations • Ethical trade

  15. Community employment & enrichment Dorset cereals - MOREwoods project with the Woodland Trust Mater- Employment/procurement Ethics

  16. Relationships with Closed Loop Partners • Embedding eco-qualities don’t just add them! • Ecological benefits • Social cohesion • Carbon savings • Health improvement • Better working • Better design Adnams & Preserve

  17. The first step is to translate quality measures appropriate for your business into actionable statements: Responsible Help me incorporate safe & certified materials in my products Long Lasting What would make my products physically & emotionally durable Recycled, Recyclable & Reused How do I design for modular reuse systems Engaging How do I bring my customers with me Efficient Which production process is less wasteful of energy & materials Partnering Can you link me with other businesses to share resources Questioning Help me identify the market for my products in five years time

  18. Contact • For advice or help with delivering sustainability: • Philip Harfield • philharfield@gmail.com

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