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The Magic of Match Day. Midwest Community Foundations’ Ventures www.mcfv.org. It’s all about. Importance of an immediate need Incentive of giving more for less Urgency of a time limit Resources of a whole community. www.mcfv.org. 2. The Columbus Foundation, Ohio

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The Magic ofMatch Day

Midwest Community Foundations’ Ventureswww.mcfv.org


It’s all about

Importance of an immediate need

Incentive of giving more for less

Urgency of a time limit

Resources of a whole community

www.mcfv.org

2


Contributors

The Columbus Foundation, Ohio

Community Foundation for Muskegon County, Michigan

Community Foundation of St. Clair County, Michigan

Fremont Area Community Foundation, Michigan

Findlay-Hancock County Community Foundation, Ohio

Hillsdale County Community Foundation, Michigan

Kalamazoo Community Foundation, Michigan

contributors

www.mcfv.org

3


New reality

  • AS OF AUGUST 2010:

  • The national unemployment rate was 9.5%

  • Michigan’s unemployment rate was 13.1%

  • One in every 40 homes in Michigan is in foreclosure

  • Foundation grantmaking was down nearly 9% compared to 2008

New Reality…

www.mcfv.org

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New Opportunity.

  • Draw on local expertise

  • Lead community effort

  • Convene and engage nonprofit partners

  • Meet immediate needs withimmediate response

www.mcfv.org

5


The Benefits of

  • Donors find an exciting incentive for giving.

  • Nonprofits gain new resources, donors, visibility and interest in their work.

  • Community foundation lives its role as convener, catalyst and leader, responding to the community’s most pressing needs.

  • Community reaps the final outcomes of the gifts.

www.mcfv.org

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Design your own

Know Your Reasons Why

Plan the Big Day

Prepare Your Partners

Give it Proper Promotion

Seize the Day

Manage the After-Match

www.mcfv.org

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toolkit

Planning brief

Concepting tool

Pre-meeting handout

Tracking spreadsheet

Statement of agreement

Sample documents

www.mcfv.org

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Know Your Reasons Why

The Magic of Match Day

Understand why a Match Day will help address urgent needs in your community—and how to structure it for effectiveness.

Planning brief

www.mcfv.org

9


Plan the Big Day

The Magic of Match Day

Engage broad group in Match Day planning. Draw on the thinking of internal and external partners to define parameters for the experience.

Concepting tool

www.mcfv.org

10


Prepare Your Partners

The Magic of Match Day

Communicate completely and regularly with internal and external partners to create clarity around Match Day objectives, process and expectations.

Sample participant guidelines

Statement of

agreement

Pre-meeting handout

www.mcfv.org

11

11


Give it Proper Promotion

The Magic of Match Day

Use personal connections, media vehicles and technology to consistently communicate the compelling messages of Match Day.

Promotional samples

www.mcfv.org

12

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Seize the Day

The Magic of Match Day

Have preparations in place to ensure a rewarding experience for donors, nonprofit partners, the community foundation—and community.

Tracking spreadsheet

www.mcfv.org

13

13


Manage the After-Match

The Magic of Match Day

Match Day doesn’t end when gifts stop coming in. Keep celebrating the stories of impact, collaboration and generosity.

www.mcfv.org

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The Magic of Match Day

Questions?

www.mcfv.org

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The community response to Match Day was incredible. By mid-morning, it was clear what a powerful and uplifting day of giving we were in the midst of. It was exactly what our community needed.

HILLSDALE COMMUNITY FOUNDATION

www.mcfv.org

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The Magic of Match Day

Download today

mcfv.org


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