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Luminis Content Planning Workshop. Mark Sonntag, Ph.D. Principal Process Consultant. Workshop Overview. Introduction to Luminis features MySJU strengths and opportunities Develop content inventory Build content matrix Discuss roles, processes, skills and workflows for content management

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Luminis Content Planning Workshop

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Luminis content planning workshop

Luminis Content Planning Workshop

Mark Sonntag, Ph.D.

Principal Process Consultant

Workshop overview

Workshop Overview

  • Introduction to Luminis features

  • MySJU strengths and opportunities

  • Develop content inventory

  • Build content matrix

  • Discuss roles, processes, skills and workflows for content management

  • Identify critical policies & processes

  • Develop content action plan



  • Name

  • Role at SJU

  • New Content for MySJU

Luminis orientation

Luminis Orientation

Mysju challenges

MySJU Challenges

  • Technology?

  • Training?

  • Process?

  • Policy?

Luminis overview familiar

Luminis Overview: Familiar

  • Targeted announcements

  • Email

  • Calendar

  • Group Tools & My Courses (with enhancements)

  • Tabs (but different!)

Luminis overview what s new

Luminis Overview: What’s New

  • Expanded Course Studio tools

    • Delegated permissions

    • News

    • Photos

    • Announcements

    • Filesharing

Luminis overview what s new1

Luminis Overview: What’s New

  • Expanded Group Studio functions

    • Group announcements

    • Filesharing

    • Hidden groups

    • Admin blocked groups

    • Sub-groups

    • Configuration tools for group leaders

      • Membership/permissions management

      • Application management

Luminis overview what s new2

Luminis Overview: What’s New

  • Luminis Data Integration

  • Customization & personalization via channels

Up close luminis demonstration

Virtual Classroom Support 610.578.6323

Up Close: Luminis Demonstration

Perspectives on mysju

Perspectives on MySJU



What MySJU should offer

  • What is it that you need to do your job (your role)?

  • What would you like to see as an individual?

  • What would be good for the institution to have?

    Implementing & supporting MySJU

  • What defines success?

  • How should information about the new MySJU be shared?

  • Training considerations

Managing information

Managing information

  • Most difficult audiences for you to reach?

  • What other communication tools are you using?

  • Is MySJU a central communication tool for your office?

  • How do you manage internal documentation?

What one change would make MySJU better?

What’s the best way that SJU has used MySJU?

Getting information

Getting information

  • How do you find out about activities & events at SJU? What works/doesn’t work?

  • In keeping up with policies, procedures, and SJU, what is working? What could work better?

  • Do you want more, less, different information?

Communication vehicles

Communication vehicles

  • What are the best examples of effective communications at SJU?

  • What communications tools aren’t working optimally?

  • Relationship between MySJU and

What one change would make MySJU better?

What’s the best way that SJU has used MySJU?

Managing mysju

Managing MySJU

  • Ensuring current, comprehensive, compelling, reliable content.

  • Sharing responsibilities & involvement.

  • Defining MySJU’s role

Launching the new mysju

Launching the new MySJU

  • What defines success?

  • Engaging users

  • Training considerations

Content planning

Content Planning



  • Develop content inventory

  • Build content matrix

  • Discuss roles, processes, skills and workflows for content management

  • Identify critical policies & processes

  • Review content action plan

Themes considerations

Themes & Considerations

  • Target audiences

  • Need vs. want to see

  • Arrangement of content

  • Publishing & maintenance

  • Content processes, policies, standards

  • Content oversight

Luminis content examples

Luminis Content Examples

Content planning process

Content Planning Process

Determine who sees what and where

Determine who sees what, and where

  • Identify audiences

    • E.g., students, faculty, staff, alumni

  • Identify content items

    • Existing Campus Pipeline content

    • Additional services/information

  • Categorize content; choose tool

  • Determine default layouts

    • Tab(s) for all users?

    • Tabs for each audience




Layouts in the luminis platform

Layouts in the Luminis Platform

  • Tabs / Columns / Channels

  • Different Layouts for Different Users

    • Layout “fragments” for each role

  • Institutionally-specified level of flexibility

    • “Lock-down” of various tabs, channels, & columns limits user customization




Layout design in luminis

Layout Fragments

All Users

Specific Role


Composite View

Layout Design in Luminis

Users with multiple roles

Users with Multiple Roles

Layout Fragments

Secondary Role

All Users

Primary Role


Composite View

Developing a content matrix

Developing a Content Matrix

Specifying Channels, Content Items, Audiences, and Content Ownership

Content inventory ideas

Content Inventory Ideas

  • MySJU

  • End user suggestions

  • Internal web site

  • Public web site

  • Other institutions’ web sites or portals

  • Broadcast e-mail (listservs?)

  • Non-electronic communications

  • Forms

Fleshing out the channels sample content items

Fleshing out the channels: Sample content items

  • Departmental contacts/operational hours

  • Events

  • New course offerings

  • Access points & instructions for online services

  • Surveys and polls

Completing the content matrix

Completing the Content Matrix

  • Validate content owners

  • Identify content publishers

  • Identify content tool

  • Priority or phase

  • Determine layout placement & status

Categorizing content

Categorizing Content

Luminis content tools

Luminis Content Tools

  • Channels

    • Informational

    • Interactive

    • Transactional

    • Integration

    • Dynamic

  • Targeted announcements (email & announcement channels)

  • Group Studio

  • Calendar

Adding channel details specifying content items within channels

Adding Channel Details:Specifying Content Items within Channels

  • Financial Aid Channel

    • Dates and deadlines

    • Scholarships

    • FAFSA form

    • Procedures for Financial Aid staff

  • Events Channel

    • Athletic Events

    • Cultural Events

    • Social Events

  • Student Government channel

    • Student Government website

  • One owner (Financial Aid)

  • Multiple pieces of info for different audiences

  • Various formats

  • Multiple owners

  • Multiple pieces of info in sections

  • Various formats

  • One owner (Student Govt webmaster)

  • One chunk of info

Sample channel style customized by institution

Sample channel(style customized by institution)

  • Targeted content channel

  • Likely multiple owners?

  • Multiple formats

    • Links with descriptions & images

    • Links

Sample channel style customized by institution1

Sample channel(style customized by institution)

  • Targeted content channel

  • Multiple owners? (Bursar, registrar?)

  • Multiple sections, all HTML snippet (upload, free-form, or remote reference)

What makes a good channel

What Makes a Good Channel?

  • Attractive visual design

  • Clusters vs. laundry lists

  • User-oriented vs. org chart categorization

  • “Access” vs. “braindump”

  • Balance static (reliable) & dynamic (timely) content

Layout activity

Layout Activity

Designing Default Layouts for Users by Role

Designing default layouts

Designing Default Layouts

  • 4-5 tabs/user

  • Recognize users w/multiple roles

  • 1-3 columns per tab

  • High value real estate: Upper left

  • Static and dynamic content

  • Visual aesthetics

Out of the box channels

Out-of-the-box channels

Additional channel options

Additional Channel Options

Sample channel for direct access to banner self service tasks

Sample channel for direct access to Banner self-service tasks

Managing content processes policies

Managing Content: Processes & Policies

Layout questions

Layout questions

  • Role precedence

  • Layout management – technical

  • Layout management – functional

  • Layout review & revision

    • Who?

    • Frequency?

    • User-initiated options?

    • Standards & process for change?

Channel development issues

Channel development issues

  • One owner or shared?

  • Images:

    • Dimensions? File size?

    • Appropriate use?

    • Source: central repository or clip art approach?

  • Design principles: How do you ensure & support effective formatting, writing?

  • Targeting: Who can/can’t see? Who must see?

  • Ownership, support, coordination of information

Next steps

Next steps

  • Finalize content objectives

  • Finalize roles

  • Critical content policies and processes

  • Complete & validate content matrix

  • Long term training strategy for content administrators

  • Define content ownership, management, & review process

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