Strategy Tutorial Mission. Business Mission Session outlines. Appreciate the importance of mission Identify the elements of a well crafted mission Identify the benefits of a mission statement Establish the means to develop and define business mission Application via case study. ?.
What is the value of a mission statement?
‘What, exactly, is your business about?’
What the BUSINESS is,
Why it exists,
what it will do and
what it hopes to achieve
What does a good mission statement look like
What They Should Include
A mission statement
articulates what a business or new venture aims to achieve to create a ‘new world’
See the full case; IKEA’s Mission
the business is
capabilities required to exploit it