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Strategy Tutorial Mission. Business Mission Session outlines. Appreciate the importance of mission Identify the elements of a well crafted mission Identify the benefits of a mission statement Establish the means to develop and define business mission Application via case study. ?.

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Strategy tutorial mission

Strategy TutorialMission


Business mission session outlines
Business MissionSession outlines

  • Appreciate the importance of mission

  • Identify the elements of a well crafted mission

  • Identify the benefits of a mission statement

  • Establish the means to develop and define business mission

  • Application via case study


?

Here’s a

What is the value of a mission statement?


Ultimately, mission is the answer to the question…

‘What, exactly, is your business about?’


A mission statement

Testifies

What the BUSINESS is,

Why it exists,

what it will do and

what it hopes to achieve


?

What does a good mission statement look like


Market

Product

Desired

range

Desired

niche

Benefits

Sustainable

Innovation

Needs served

Values

What They Should Include

Aspirations


Mission Statement Analysis

Mission

Business

Goals

Stakeholder Goals

Opportunity

Market conditions

Challenges

And Risks

Capabilities Competencies

Resources

Architecture

Values


Some afterthoughts

A mission statement

articulates what a business or new venture aims to achieve to create a ‘new world’


Business purpose tutorial case study
Business PurposeTutorial Case Study

  • IKEAs Mission!

See the full case; IKEA’s Mission


M eeting consumer needs
Meeting Consumer Needs

  • How well does IKEA’s mission complement

    its vision?

  • Does it state what the core purpose of

    the business is

  • Is it realistic in terms of opportunity and the

    capabilities required to exploit it

  • Does it drive operational and creative practices?

  • Does it foster stretch in the business ?

  • Are you able to improve your mission?


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