Planning for college a consumer approach to the higher education marketplace
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Planning for College: A Consumer Approach to the Higher Education Marketplace. The College-Bound Decision Tree: A Consumer Approach. by C. Anthony Broh Broh Consulting Services, LLC. Consumer Approach. What is the price? What is the risk? How does it compare to others?.

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The college bound decision tree a consumer approach
The College-Bound Decision Tree: Education Marketplace A Consumer Approach

by

C. Anthony Broh

Broh Consulting Services, LLC


Consumer approach

Consumer Approach Education Marketplace

What is the price?

What is the risk?

How does it compare to others?


Consumer approach1
Consumer Approach Education Marketplace

What is the price?


Published price
Published Price Education Marketplace

$35,640

$21,200

$22,260

$17,450


Net price
Net Price Education Marketplace

$15,210

$9,860

$8,380

$7,120


Consumer approach2
Consumer Approach Education Marketplace

What is the risk?


Paying for college
Paying for College Education Marketplace



Policy implications
Policy Implications Education Marketplace

  • Use “Net Price” as central concept of financial aid.

  • Describe Parent Loans, Student Loans, and Private Loans together with consumer information: APR, Total Interest, Monthly Payments.

  • College Financial Aid offices to take pro-active role in family financial planning.


Consumer approach3
Consumer Approach Education Marketplace

How does it Compare to Others?


Mental calculation
Mental Calculation Education Marketplace

Educational Attribute of Value

Net Price


Selected quantifiable attributes
Selected Quantifiable Attributes Education Marketplace

  • Students with SAT-Reading of 600 or higher

  • Students with SAT-Math of 600 or higher

  • Budgeted dollars on Instruction

  • Probability of Graduating in four years

  • Faculty-student ratio

    (Only data from public sources)



Sat quant 600 per dollar of net price
SAT-Quant. 600+ Education Marketplaceper Dollar of Net Price


Instructional expenditures per dollar of net price
Instructional Expenditures Education Marketplaceper Dollar of Net Price


Graduation rate per dollar of net price
Graduation Rate Education Marketplaceper Dollar of Net Price


Faculty student ratio per dollar of net price
Faculty-student Ratio Education Marketplaceper Dollar of Net Price


Policy implications1
Policy Implications Education Marketplace

  • Use “Educational Attribute” as central concept of college choice.

  • Provide information about educational attributes so families can make mental calculation of institutional strength and weakness.

  • College Admissions and Financial Aid offices take pro-active role in helping families decide want they want from college.


Planning for College: A Consumer Approach to the Higher Education Marketplace

C. Anthony BrohBroh Consulting Services, [email protected] Anselco-author


Thank You! Education Marketplace


C. Anthony Broh Education MarketplaceBroh Consulting Services, [email protected]


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