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Planning for College: A Consumer Approach to the Higher Education Marketplace. The College-Bound Decision Tree: A Consumer Approach. by C. Anthony Broh Broh Consulting Services, LLC. Consumer Approach. What is the price? What is the risk? How does it compare to others?.

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the college bound decision tree a consumer approach
The College-Bound Decision Tree: A Consumer Approach

by

C. Anthony Broh

Broh Consulting Services, LLC

consumer approach

Consumer Approach

What is the price?

What is the risk?

How does it compare to others?

consumer approach1
Consumer Approach

What is the price?

published price
Published Price

$35,640

$21,200

$22,260

$17,450

net price
Net Price

$15,210

$9,860

$8,380

$7,120

consumer approach2
Consumer Approach

What is the risk?

policy implications
Policy Implications
  • Use “Net Price” as central concept of financial aid.
  • Describe Parent Loans, Student Loans, and Private Loans together with consumer information: APR, Total Interest, Monthly Payments.
  • College Financial Aid offices to take pro-active role in family financial planning.
consumer approach3
Consumer Approach

How does it Compare to Others?

mental calculation
Mental Calculation

Educational Attribute of Value

Net Price

selected quantifiable attributes
Selected Quantifiable Attributes
  • Students with SAT-Reading of 600 or higher
  • Students with SAT-Math of 600 or higher
  • Budgeted dollars on Instruction
  • Probability of Graduating in four years
  • Faculty-student ratio

(Only data from public sources)

policy implications1
Policy Implications
  • Use “Educational Attribute” as central concept of college choice.
  • Provide information about educational attributes so families can make mental calculation of institutional strength and weakness.
  • College Admissions and Financial Aid offices take pro-active role in helping families decide want they want from college.
slide24

Planning for College: A Consumer Approach to the Higher Education Marketplace

C. Anthony BrohBroh Consulting Services, [email protected] Anselco-author

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