Planning for college a consumer approach to the higher education marketplace
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Planning for College: A Consumer Approach to the Higher Education Marketplace. The College-Bound Decision Tree: A Consumer Approach. by C. Anthony Broh Broh Consulting Services, LLC. Consumer Approach. What is the price? What is the risk? How does it compare to others?.

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Planning for college a consumer approach to the higher education marketplace

Planning for College: A Consumer Approach to the Higher Education Marketplace


The college bound decision tree a consumer approach

The College-Bound Decision Tree: A Consumer Approach

by

C. Anthony Broh

Broh Consulting Services, LLC


Consumer approach

Consumer Approach

What is the price?

What is the risk?

How does it compare to others?


Consumer approach1

Consumer Approach

What is the price?


Published price

Published Price

$35,640

$21,200

$22,260

$17,450


Net price

Net Price

$15,210

$9,860

$8,380

$7,120


Consumer approach2

Consumer Approach

What is the risk?


Paying for college

Paying for College


The price includes interest payments

The “Price” Includes Interest Payments


Policy implications

Policy Implications

  • Use “Net Price” as central concept of financial aid.

  • Describe Parent Loans, Student Loans, and Private Loans together with consumer information: APR, Total Interest, Monthly Payments.

  • College Financial Aid offices to take pro-active role in family financial planning.


Consumer approach3

Consumer Approach

How does it Compare to Others?


Mental calculation

Mental Calculation

Educational Attribute of Value

Net Price


Selected quantifiable attributes

Selected Quantifiable Attributes

  • Students with SAT-Reading of 600 or higher

  • Students with SAT-Math of 600 or higher

  • Budgeted dollars on Instruction

  • Probability of Graduating in four years

  • Faculty-student ratio

    (Only data from public sources)


Sat reading 600 per dollar of net price

SAT-Reading 600+ per Dollar of Net Price


Sat quant 600 per dollar of net price

SAT-Quant. 600+ per Dollar of Net Price


Instructional expenditures per dollar of net price

Instructional Expenditures per Dollar of Net Price


Graduation rate per dollar of net price

Graduation Rate per Dollar of Net Price


Faculty student ratio per dollar of net price

Faculty-student Ratioper Dollar of Net Price


Policy implications1

Policy Implications

  • Use “Educational Attribute” as central concept of college choice.

  • Provide information about educational attributes so families can make mental calculation of institutional strength and weakness.

  • College Admissions and Financial Aid offices take pro-active role in helping families decide want they want from college.


Planning for college a consumer approach to the higher education marketplace

Planning for College: A Consumer Approach to the Higher Education Marketplace

C. Anthony BrohBroh Consulting Services, [email protected] Anselco-author


Planning for college a consumer approach to the higher education marketplace

Thank You!


Planning for college a consumer approach to the higher education marketplace

C. Anthony BrohBroh Consulting Services, [email protected]


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