Planning for college a consumer approach to the higher education marketplace
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Planning for College: A Consumer Approach to the Higher Education Marketplace. The College-Bound Decision Tree: A Consumer Approach. by C. Anthony Broh Broh Consulting Services, LLC. Consumer Approach. What is the price? What is the risk? How does it compare to others?.

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Planning for College: A Consumer Approach to the Higher Education Marketplace


The College-Bound Decision Tree: A Consumer Approach

by

C. Anthony Broh

Broh Consulting Services, LLC


Consumer Approach

What is the price?

What is the risk?

How does it compare to others?


Consumer Approach

What is the price?


Published Price

$35,640

$21,200

$22,260

$17,450


Net Price

$15,210

$9,860

$8,380

$7,120


Consumer Approach

What is the risk?


Paying for College


The “Price” Includes Interest Payments


Policy Implications

  • Use “Net Price” as central concept of financial aid.

  • Describe Parent Loans, Student Loans, and Private Loans together with consumer information: APR, Total Interest, Monthly Payments.

  • College Financial Aid offices to take pro-active role in family financial planning.


Consumer Approach

How does it Compare to Others?


Mental Calculation

Educational Attribute of Value

Net Price


Selected Quantifiable Attributes

  • Students with SAT-Reading of 600 or higher

  • Students with SAT-Math of 600 or higher

  • Budgeted dollars on Instruction

  • Probability of Graduating in four years

  • Faculty-student ratio

    (Only data from public sources)


SAT-Reading 600+ per Dollar of Net Price


SAT-Quant. 600+ per Dollar of Net Price


Instructional Expenditures per Dollar of Net Price


Graduation Rate per Dollar of Net Price


Faculty-student Ratioper Dollar of Net Price


Policy Implications

  • Use “Educational Attribute” as central concept of college choice.

  • Provide information about educational attributes so families can make mental calculation of institutional strength and weakness.

  • College Admissions and Financial Aid offices take pro-active role in helping families decide want they want from college.


Planning for College: A Consumer Approach to the Higher Education Marketplace

C. Anthony BrohBroh Consulting Services, [email protected] Anselco-author


Thank You!


C. Anthony BrohBroh Consulting Services, [email protected]


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