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International Builders’ Show e-Marketing Seminar

International Builders’ Show e-Marketing Seminar. Presented by: Paul Tourbaf VP Sales/Hanley Wood e-Media. Why Are Advertising Dollars Moving Online?. Money follows the audience: 81% of building pros go online every day 57% prefer the Web for product search

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International Builders’ Show e-Marketing Seminar

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  1. International Builders’ Show e-Marketing Seminar Presented by: Paul Tourbaf VP Sales/Hanley Wood e-Media

  2. Why Are Advertising Dollars Moving Online? • Money follows the audience: • 81% of building pros go online every day • 57% prefer the Web for product search • Over 700,000 unique visitors per month on Hanley Wood’s B2B sites • 1.2 MM unique visitors per month on HW’s B2C sites • Online advertising works Hanley Wood e-Media

  3. Why Are Advertising Dollars Moving Online? • Targeted: Must use e-Media to reach market who is Online. • Efficient: On a cost-per-impression basis, Online advertising with is cost effective. • Responsive: Reach building pros with mouse-in-hand and generate immediate response. • Measurable: Know exactly how many impressions and the amount of response a program generates. Proves ROI. • Flexible: Build brand and product awareness, deliver direct response, generate sales leads, or drive traffic to Web site. • Guaranteed: Hanley Wood will design a program to meet goals and guarantee success. Over 50% of Hanley Wood top advertisers participate in online marketing - - Integration is the key! Hanley Wood e-Media

  4. ebuild: The No. 1 Building Pro Site Just Got Better • ebuild 2.0 is the next generation vertical search engine for building products • Launched in January 2007 • Offers more content to help pros find building products • Improved manufacturer directory • PDF catalog library • Product videos • New buyer’s guide to help spec • Database of new product announcements and original content Hanley Wood e-Media

  5. ebuild: Tap into a Responsive Audience Searching for Product Information 81% of ebuild’s audience takes action after visiting Visited a manufacturer’s Web Site Requested information from a building product manufacturer Shared product information with a customer Specified or purchased a building product Hanley Wood e-Media

  6. ebuild 2.0 • Sponsorships • Targeted to category • High Response • Premium Listings • Low Cost • Connects to Buyers Hanley Wood e-Media

  7. Webinars and Webcasts • Webinar • Expand the reach of in-person events with your Webinar • Webinar includes streaming audio with PowerPoint • Webinars can be editorial-based or advertorials • 45% of pros are already view online videos and 60% use Online education • Webinar package includes promotional campaign • Viewers must register to view, so you generate qualified leads. (466 registered leads from this Webinar in four days) Hanley Wood e-Media

  8. Webinars and Webcasts • Webcast • Webcast includes streaming video with PowerPoint • The best applications are product demonstrations or existing videos • $6,500 sponsorship posts video on HW sites for one year and includes promotion Hanley Wood e-Media

  9. Targeted & Integrated Consumer Marketing • Target thousands of consumers planning to build a new home. • Advertising appears in our home plan magazines, e-mail newsletters, and on our Web sites – eplans.com and Dream Home Source. • We mail product literature to home plan buyers. • Sponsor receives the names of thousands of consumers ready to build. Hanley Wood e-Media

  10. Thank you! Paul Tourbaf ptourbaf@hanleywood.com 202.729.3629

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