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Carton Recycling Through VPR Carton Council Working to Recover Cartons. Carolina Recycling Association April 2013.

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Carton Recycling Through VPRCarton Council Working to Recover Cartons

Carolina Recycling Association

April 2013

The Carton Council is a group of carton manufacturers united to reduce the environmental impact of cartons by expanding recycling programs across the country and continuously improving the environmental performance of cartons.


Who is The Carton Council?

Associate Member

Why Does the Carton Council Engage in VPR?


  • Reduce end of life impact

  • Reduce carbon footprint throughout lifecycle

  • Act proactively to develop efficient systems


  • Consumers want recyclability

  • Cartons gaining popularity in U.S.

  • Timing is right

What are cartons?

Shelf-stable cartons contain on average, 74% paper, 22% polyethylene and 4% aluminum

Refrigerated cartons contain about 80% paper and 20% polyethylene.

No Wax!

No Wax!

Achieving Voluntary Producer Responsibility

MRFs & Brokers

Paper Mills

Cities / Consumers

Step 1: Build Sustainable Markets

  • Identify Suitable N.A. mill partners

  • Negotiate agreements with mills

  • Assist with equipment needs

  • Develop broker ties to move supply to markets

  • Develop Paper Stock Industries Spec Grade #52

Step 1

Step 2: Build Sustainable Supply Infrastructure

  • Develop long-term partnerships with MRFs

  • Provide sorting equipment and expertise

  • Provide broker services

  • Phase in collection as capacity comes online

Step 2

Step 3: Build Collection System

  • Partner with local governments

  • Implement promotion and education campaigns

  • Involve schools

Step 3

40% Access in 2012

FTC Logo – No Qualification (60%)

FTC Logo –With Qualification (30%)

Make Carton Recycling Happen!

Thank you!

Jason Hale

Visit the Carton Council:

For updates and information,

follow Carton Council on Facebook and Twitter@RecycleCartons

New PSI* Spec Grade #52 Aseptic/Gable Top Cartons

  • Consists of liquid packing board containers including empty, used PE coated, printed one-side aseptic and gable-top cartons containing no less than 70% bleached chemical fiber and may contain up to 6% aluminum foil and 24% PE film.

  • Prohibitive materials may not exceed 2%

  • Total out-throws may not exceed 5%

*PSI = The Paper Stock Industries (PSI) Chapter is a national chapter of the Institute of Scrap Recycling Industries, Inc. (ISRI). It is dedicated to the recovered paper industry

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