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HEALTHCARE INDIA …LOOKING WESTWARDS. INDIA Trillion dollar, liberalized market economy. The world’s 4th largest economy in terms of Purchasing Power Party after US, UK and Japan 109 million literate population. An educated urban middle class of approximately 60 million.

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HEALTHCARE INDIA …LOOKING WESTWARDS

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Healthcare india 0b 0b e2 80 a6looking westwards

HEALTHCARE INDIA…LOOKING WESTWARDS


Healthcare india 0b 0b e2 80 a6looking westwards

  • INDIA

  • Trillion dollar, liberalized market economy.

  • The world’s 4th largest economy in terms of Purchasing Power Party after US, UK and Japan

  • 109 million literate population.

  • An educated urban middle class of approximately 60 million.

  • Three times more English speaking people than U.K.

  • 7th most attractive destination for Foreign Direct Investment. - Japan Ex-Im bank report.

  • India - Top among world’s emerging markets. - Morgan Stanley report


Healthcare india 0b 0b e2 80 a6looking westwards

  • WHY INDIA?

    • The medical capabilities and facilities available in America are perceived to be the best.

    • A large number of Indians travel to the United States especially for the treatment of cardiac ailments and cancer

    • Socio Economic changes contributing to greater attention being paid to health are - Rise of literacy rate

  • - Higher levels of income

  • - Increasing awareness through deep penetration of media channels

    • Why Urban India? - 75% of those in the highest income bracket live in urban India . - The top 12 million out of these live mostly in the 8 main metros

    • Source- India infoline.com Indian Market Demographics


Healthcare india 0b 0b e2 80 a6looking westwards

1 MILLION

THE VERY RICH

28.6 MILLION

THE CONSUMING CLASS

THE CLIMBERS

48 MILLION

48 MILLION

THE ASPIRANTS

35 MILLION

THE DESTITUTES

THE SUPER RICH - CLASSIFICATION ON CONSUMPTION

  • NCAER tracks an amazing expansion in the ‘very rich’ and the ‘consuming class’ segment.

  • Together the collective share of the two highest spending segments will rise from 18% in 94-95 to 49%, nearly half the population in 2006-07

  • The destitute and aspirants range on the other hand will shrink significantly

  • The climbers and the consuming class will grow fastest- the middle class will speedily expand enough to excite marketers over the next decade

  • Of the 30 million households in the consuming class. Approximately 50% are urban.Source: Indian Demographics - S L Rao


Healthcare india 0b 0b e2 80 a6looking westwards

  • THE SUPER RICH

  • THERE ARE MORE MILLIONAIRES IN BOMBAY THAN BEVERLY HILLS (Source - Star TV)

  • BLACK MONEY(Source-Indian Planning Commission)- Estimated at US$ 150 billion- US$ 25 billion generated every year- US$ 3 million generated every hour.

  • 40 million earn the equivalent of US$600,000 per annum on a purchasing power basis(Source- The Economic Times Bureau)

  • THE VERY RICH - ( Source - Indian Market Demographics)- More than 600,000 households in urban areas have incomes over Rs.1 million per annum- Launch of consumer products like Mercedes Benz cars, BMWs have a potential consumption base of upto 1 million households- 22 million Indian households earn more than Rs.500,000 per annum of which 100,000 earn more than Rs.5 million p.a.- The number of households earning more than Rs 5 million will double by the year 2002-03


Healthcare india 0b 0b e2 80 a6looking westwards

INDIA: HEALTHCARE INDUSTRY - CHARACTERISTICS AND TRENDS

  • Indian Healthcare industry is worth US$ 20 billion today, expected to grow by around 15% annually.

  • The population to bed ratio in India is 1 bed / 1500, in relation to the WHO norm of 1 bed / 300.

  • Very low density of doctors. Doctor to population ratio, 1:1700

  • India has a limited availability of hospitals for medical treatment.

  • India is experiencing a slow epidemiological evolution from infectious and parasitic diseases to non-communicable diseases.

  • The emergence of Aids has begun to affect national epidemiological profiles and priorities.

  • Per Capita Expenditure on Health is US$23 per annum as per World Health Organisation.

  • Major government regulatory reforms have improved growth prospects for health insurance.

  • The government has reduced import duty on medical equipment and technology, thus opening up the sector.

  • Foreign pharmaceutical companies are now permitted to operate wholly foreign owned subsidiaries in India.Source: indiainfoline.com www.goldentriangle.com www.ciionline.org


Healthcare india 0b 0b e2 80 a6looking westwards

  • MAJOR PLAYERS

  • Apollo Group of Hospitals

  • - one of India’s largest healthcare players.

  • - Plans to invest Rs.2000 crore, to build around 15 new hospitals nationally and internationally.

  • Fortis Healthcare

  • 250 crore, 200 bed cardiac hospital plus 12 cardiac and information centers.

  • Expansion plans: increase capacity to 375 beds and tie-up with an overseas partner.

  • Escorts: EHIRC provides intensive care to patients after surgery or angioplasty. Unique in the field of preventive cardiology.

  • Wockhardt – is working with Harvard Medical International in providing world-class health care to Indians through Wockhardt Hospitals especially in the field of HIV/AIDS.

  • Asian Heart Institute - the newcomer. Aswank, high-tech and state-of-the-art hospital with 230 beds, 7 operation theatres and tele-medicine facility.

  • Source:India Infoline .com


Healthcare india 0b 0b e2 80 a6looking westwards

MOST WANTED

  • A large % of revenues come from specialized services like operations and surgeries.

  • Indian Consumer needs

  • Most wanted - Specialized hospitals

  • Treatment for Cancer

  • Cardiac surgery

  • Neurosurgery

  • Cosmetic surgery

  • Minimum Invasive Surgery

  • Pediatrics

  • Source - Indiainfoline.com ciionline.com


Healthcare india 0b 0b e2 80 a6looking westwards

  • INDIAN HEALTHCARE INDUSTRY - Potential for growth in following areas:

  • 1. Medical equipment such as medical electronics, patient monitoring equipment and diagnostic kits

  • 2. Services such as health insurance, new hospitals, healthcare exports, education and trainingAdditional areas of opportunity include:

  • Joint venture/investment in private hospital projects

  • Setting up of diagnostic centres

  • Export of medical equipment, instruments and hospital supplies

  • Improved paramedic services

  • Telemedicine

  • Hospital waste management systemSource - austrade.gov.au


Healthcare india 0b 0b e2 80 a6looking westwards

  • TAPPING THE POTENTIAL

  • Create a niche market for self by means of past track record eg: high-quality healthcare at reasonable rates, or, medical care for a number of services under one roof.

  • Seminars and conferences relating to specific diseases could be advertised, inviting doctors from world regions. This would promote top of mind recall amongst the doctors , who would in future refer complicated cases to the hospital.

  • Hospitals could promote medical colleges. This would help to generate extra resources in the form of fees, using the same infrastructure.

  • The success rate of crucial operations and surgeries, reflecting the technological and knowledge-based edge of the hospital over the competitors, could be discussed in the form of an advertorial, which becomes a natural advantage for the hospital.


Healthcare india 0b 0b e2 80 a6looking westwards

  • MEDICAL INSURANCE POTENTIAL

  • Currently in India only 2 million ie: 0.2% of the total population are covered under Mediclaim compared to the US ( about 75%of total population covered)

  • International insurance companies are being permitted to enter India under joint venture agreements with local companies

  • Private insurance will drive the healthcare revenues.

  • Conservative estimate of 200 million insurable lives among the rising middle and higher middle income group.

  • Private players like Cigna planning to launch Smart Cards that can be used in Hospitals, travel insurance, etc.

  • The US$ 761 million health insurance business is estimated to swell to US$ 4 billion by 2005

  • Source:IndiaInfoline.comwww.goldentriangle.comwww.ciionline.org


Healthcare india 0b 0b e2 80 a6looking westwards

  • ROLE OF TECHNOLOGY

  • Healthcare is racing towards high-tech, automated technologies like, healthcare delivery through application of telecommunications technology or rather tele-medicine.

  • - Eg:TeleCardiology systems which help monitor the condition of cardiac patients ( Apollo Hospitals and Escorts Heart Research)

  • - Eg: Healthcare systems for diagnosing and monitoring severe asthma patients via the internet have been launched in the USA.- Eg: Patients admitted in the Asian Heart Institute and Research Centre(India) can get a second opinion from US doctors through a telemedicine facility from the Cleveland Clinic centre

  • Contributors to the growth of telemedicine in India

  • A confluence of low-bandwidth telemedicine with a growing middle class, an improving telecommunications infrastructure, a world-class software industry, and a medical community open to new ideas

  • Source - India Infoline.com IEEESPECTRUM02


Healthcare india 0b 0b e2 80 a6looking westwards

  • THE FUTURE

  • Global healthcare industry boom.

  • In the US healthcare is already the largest service sector.

  • Indian Healthcare industry worth $ 20 billion today, and is expected to grow by around 15% annually.

  • Medical equipment, Medical software, and Hospitals will see the biggest boom in India.

  • Worldwide healthcare is slated to be a $4trillion market by 2005.Source - IndiaInfoline.com


Healthcare india 0b 0b e2 80 a6looking westwards

THE OPPORTUNITY

To build awareness among the potential target groups in Indiathus tap the huge potential in this prime market.

THE MEANS

Through appropriate media vehicles which provide high reach in the above target parameters at the most efficient price


Healthcare india 0b 0b e2 80 a6looking westwards

THE PERFECT CHOICE

REALISING INDIA

India beckons you…and who better than the largest media vehicle - The Times of India Group, to bring you there


Healthcare india 0b 0b e2 80 a6looking westwards

THANK YOU


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