Market Research. Learning Intentions. Students will be able to: Describe the basic terminology of statistics Explain how ‘ sampling ’ can help marketers and others to make decisions without asking everyone in an entire population
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We can make sure our sample is as likely as possible to be representative of the population though.
We control the quality of information contained in the sample by controlling the amount of sample data collected (i.e., number of people surveyed) and the sampling design used to collect it (e.g., the way you collected the data – i.e. cluster sampling vs. snowball sampling).