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DUMB IT DOWN!

DUMB IT DOWN!. BRAD NILSEN & JARED WAITE. SUMMARY. USA TODAY's Ad Meter : 282 adults give their real-time feedback Best two ads Best companies: Doritos, Pepsi, Bud Light Theory is dumbest commercials are most successful for Super Bowl audience

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DUMB IT DOWN!

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  1. DUMB IT DOWN! BRAD NILSEN & JARED WAITE

  2. SUMMARY • USA TODAY's Ad Meter : 282 adults give their real-time feedback • Best two ads • Best companies: Doritos, Pepsi, Bud Light • Theory is dumbest commercials are most successful for Super Bowl audience • Top two ads “involved dogs, and both were mind-numbingly stupid -- the key combo for success”

  3. DISCUSSION • Do you think this is accurate? • Why do you think companies use “Dumb” ads, especially for the Super Bowl?

  4. RELATION TO CLASS • Humor appeals • Buzz Marketing-trying to get people to talk about how funny advertisement was • High exposure • Target markets

  5. SOURCES • http://www.sbnation.com/2011-super-bowl/2011/2/8/1981977/superbowl-commercials-best-ads-meter-doritos-bud-light

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