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Prepared & presented by Xiao Zhi Bo & Robyanto

Prepared & presented by Xiao Zhi Bo & Robyanto. List of contents. The Company The CEO The History The Products The Innovations The Market The Contribution. The Company. The company is provide much kind of beverages The largest beverage company in the world

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Prepared & presented by Xiao Zhi Bo & Robyanto

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  1. Prepared & presented by Xiao Zhi Bo & Robyanto

  2. List of contents • The Company • The CEO • The History • The Products • The Innovations • The Market • The Contribution

  3. The Company • The company is provide much kind of beverages • The largest beverage company in the world • Headquartered in Midtown Atlanta, Georgia, knowing as One Coca-Cola Plaza

  4. The CEO • Muhtar Kent is the CEO of the company • Born 1952 in New York City, New York, USA • Joined the company in Atlanta in 1978 • He succeeded Neville Isdell as CEO of the Company on July 1, 2008, and as Chairman of the Board of Directors on April 23, 2009.

  5. The History • Founder John Pemberton • Coca-Cola in a bottle for the first time in 1894 • Asa Candler first President and early marketer in US • Robert W. Woodruff long time leader and introduced to the world

  6. The Products • 3,000 beverages with nearly 500 brands: • diet and regular sparkling beverages • fruit juices and fruit drinks • waters, sports and energy drinks • teas and coffees • milk-and soy-based beverages

  7. The Innovation • Innovation is the key to success and at the heart of everything • In Product • In Packaging • In Equipment • In Marketing • In Marketplace

  8. The Market • The Coca-Cola System • Our Company • Our Bottlers • Our Customers

  9. The Contribution • Global • Corporate Center • North America • Eurasia & Africa • Europe • Latin America • Pacific • Total contribution 2008 $ 1,425,000.00 $ 5,835,000.00 $10,364,986.00 $ 5,495,609.00 $ 3,102,421.00 $ 5,000,000.00 $ 5,520,000.00 $36,743,016.00

  10. Thank you and Good night Everybody

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