Communication Strategies Jon Severson & Jack Stahlmann. 2011 Communication Tools. Banners and logos:. Brochures and Key Message Cards:. Sample Timeline. Sample Communication. Social Media. Facebook Twitter Blog. United Way Blog. Twitter. Key Message. Giving to United Way
Jon Severson & Jack Stahlmann
Giving to United Way
is the most effective way
to impact our community’s
most pressing problems.
General, basic, short – keep it simple
More time & interest – add emotion & invitation
Sophisticated – dig deeper into who, what, how
Stories and Examples:
What evokes your passion for United Way?