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Communication Strategies Jon Severson & Jack Stahlmann

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Communication Strategies Jon Severson & Jack Stahlmann. 2011 Communication Tools. Banners and logos:. Brochures and Key Message Cards:. Sample Timeline. Sample Communication. Social Media. Facebook Twitter Blog. United Way Blog. Twitter. Key Message. Giving to United Way

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Presentation Transcript
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Communication Strategies

Jon Severson & Jack Stahlmann

social media
Social Media
  • Facebook
  • Twitter
  • Blog
key message
Key Message

Giving to United Way

is the most effective way

to impact our community’s

most pressing problems.

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Fundamentals of a

Good Story

  • Know your audience
  • Feel the passion
  • Make it real
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Audience and Messaging

General, basic, short – keep it simple

More time & interest – add emotion & invitation

Sophisticated – dig deeper into who, what, how

emotional appeal
Emotional Appeal

Stories and Examples:

What evokes your passion for United Way?

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Examples

  • 30 second elevator
  • 2 minute overview
round robin practice
Round Robin Practice
  • Split into groups of 2-3
  • Use “Building Your Message” worksheet
  • Work alone for 5 minutes to complete your story telling worksheet
  • Then each person practices giving their speech to the other two
  • Provide feedback – what worked best, what could be improved
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