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Beyond the reform…. s trategising for growth.

Beyond the reform…. s trategising for growth. John Baker President Surf Life Saving SA Managing Director kwp ! Advertising. The charity that saves lives. In a ‘portal’ far, far away. What will the ACNC do?. Provide a central point for the registration of Australian charities.

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Beyond the reform…. s trategising for growth.

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  1. Beyond the reform….strategising for growth. John Baker President Surf Life Saving SA Managing Director kwp! Advertising

  2. The charity that saves lives.

  3. In a ‘portal’ far, far away.

  4. What will the ACNC do? • Provide a central point for the registration of Australian charities. • Determine charitable status and public benevolent institution status. • Implement a ‘report-once, use often’ reporting framework. • Collect reporting information from charities to build a Public Information Portal for use by the Australian community. • Provide education and guidance to the sector and the general public to promote compliance and transparency.

  5. Our prayers maybe answered.

  6. Consensus?

  7. No strangers to scrutiny.

  8. The train is coming!

  9. Encouraging but…. “We have no plans to have a League Table or My Charity Website” “It is futile to try and compare with only some information” Robert Fitzgerald Chair of the ACNC Board

  10. The uncomfortable phone call.

  11. When you get the phone call from the media who is going to take it and what are they going to say?

  12. ‘Marketing’ is not a dirty word. Social Advertising Advocates Understanding Website PR Direct Mail

  13. A final word To Charities: • Be prepared to explain and defend • Support and embrace the concept of a national regulatory system • Use every opportunity to be transparent and educate. • Ask your auditors the question now, "do you understand the impact of the ACNC and not-for-profit reforms? To our State and Federal Governments: • Cut the red tape – if you are serious have some uniformity in State legislation or make it a National one

  14. A final word To Robert Fitzgerald and the ACNC Board • Take your time to evaluate and then spend a lot of time educating – both charities and the public. To the individual: • Understand you rarely get something for nothing. It costs to fundraise and don’t believe anyone who tells you otherwise. • Give and give generously. • Look at Outputs as the number one measure and not isolated and meaningless cost ratios. • Think of your charities – we wouldn’t ask if we didn’t need it.

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