Senior exhibition
This presentation is the property of its rightful owner.
Sponsored Links
1 / 20

Senior Exhibition PowerPoint PPT Presentation


  • 89 Views
  • Uploaded on
  • Presentation posted in: General

Senior Exhibition. Essential Question: How do automobile manufacturers compete for market share? By McLean B. Market Share:. Percentage of total car sales from all car manufacturers that one auto manufacturer sells. US Cars & Light Trucks sold in 2003. GM28.3% FORD20.8% DCX14.1%

Download Presentation

Senior Exhibition

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -

Presentation Transcript


Senior exhibition

Senior Exhibition

Essential Question:

How do automobile manufacturers compete for market share?

By

McLean B.


Senior exhibition

Market Share:

Percentage of total car sales from all car manufacturers that one auto manufacturer sells.


Us cars light trucks sold in 2003

US Cars & Light Truckssold in 2003

  • GM28.3%

  • FORD20.8%

  • DCX14.1%

  • TOYOTA11.2%

  • HONDA8.0%

  • OTHER17.6%

  • DCX-Daimler/Chrysler

http://www.warrantyweek.com/archive/www/20040127.html


Senior exhibition

How buyers select cars

  • Design

  • Affordability

  • Safety

  • Fuel Economy

  • Value

  • Innovation

  • Quality

  • Consumer Satisfaction


Senior exhibition

DESIGN

http://www.ultimatecarpage.com


Senior exhibition

DESIGN

http:www.ultimatecarpage.com


Senior exhibition

AFFORDIBILITY

http://www.hyundaiusa.com


Senior exhibition

SAFETY

http://www.ultimatecarpage.com


Senior exhibition

VALUE

http://www.toyota.com


Innovation

INNOVATION

http://www.bmwusa.com


Senior exhibition

DESIGN

DESIGN

http://www.vwvortex.com


Senior exhibition

DESIGN

http://www.ultimatecarpage.com


Methods of gaining share

Methods of Gaining Share

  • Pricing

  • Advertising

  • Customer Service

  • Multiple Models

  • Concepts Cars

  • Brand Names

  • Customer Loyalty


Senior exhibition

US Cars & Light Trucks

WARRANTY CLAIMS in 2003

http://www.warrantyweek.com/archive/ww20040127.html


Senior exhibition

INNOVATION

http://www.bmwusa.com


Senior exhibition

INNOVATION

http://www.bmwusa.com


Senior exhibition

INNOVATION

http://www.bmwusa.com

http://www.bmwusa.com


Issues

Issues

  • Expense

  • Risk

  • Aggressive Competition

  • Timing

  • Financial Resources


Senior exhibition

Summary

&

Questions


  • Login