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Senior Exhibition. Essential Question: How do automobile manufacturers compete for market share? By McLean B. Market Share:. Percentage of total car sales from all car manufacturers that one auto manufacturer sells. US Cars & Light Trucks sold in 2003. GM 28.3% FORD 20.8% DCX 14.1%

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Senior exhibition

Senior Exhibition

Essential Question:

How do automobile manufacturers compete for market share?

By

McLean B.


Market Share:

Percentage of total car sales from all car manufacturers that one auto manufacturer sells.


Us cars light trucks sold in 2003
US Cars & Light Truckssold in 2003

  • GM 28.3%

  • FORD 20.8%

  • DCX 14.1%

  • TOYOTA 11.2%

  • HONDA 8.0%

  • OTHER 17.6%

  • DCX-Daimler/Chrysler

http://www.warrantyweek.com/archive/www/20040127.html


How buyers select cars

  • Design

  • Affordability

  • Safety

  • Fuel Economy

  • Value

  • Innovation

  • Quality

  • Consumer Satisfaction


DESIGN

http://www.ultimatecarpage.com


DESIGN

http:www.ultimatecarpage.com


AFFORDIBILITY

http://www.hyundaiusa.com


SAFETY

http://www.ultimatecarpage.com


VALUE

http://www.toyota.com


Innovation
INNOVATION

http://www.bmwusa.com


DESIGN

DESIGN

http://www.vwvortex.com


DESIGN

http://www.ultimatecarpage.com


Methods of gaining share
Methods of Gaining Share

  • Pricing

  • Advertising

  • Customer Service

  • Multiple Models

  • Concepts Cars

  • Brand Names

  • Customer Loyalty


US Cars & Light Trucks

WARRANTY CLAIMS in 2003

http://www.warrantyweek.com/archive/ww20040127.html


INNOVATION

http://www.bmwusa.com


INNOVATION

http://www.bmwusa.com


INNOVATION

http://www.bmwusa.com

http://www.bmwusa.com


Issues
Issues

  • Expense

  • Risk

  • Aggressive Competition

  • Timing

  • Financial Resources


Summary

&

Questions


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