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Bombardier Inc. Aerospace. Investor Analysis. http://www.kgselectronics.com/kgs_gallery.html. Company Profile. Bombardier Inc. Established 1942 Refined to aerospace and transportation, 2003 Focus on aerospace sector Publically traded company 32,500 of 66,900 employees in aerospace sector

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Bombardier Inc. Aerospace

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Bombardier inc aerospace

Bombardier Inc. Aerospace

Investor Analysis

http://www.kgselectronics.com/kgs_gallery.html


Company profile

Company Profile

  • Bombardier Inc. Established 1942

  • Refined to aerospace and transportation, 2003

  • Focus on aerospace sector

  • Publically traded company

  • 32,500 of 66,900 employees in aerospace sector

  • 50 production and engineering sites

  • 21 service centers

  • Customers in over 100 countries

    Mission: to be the World’s leading manufacture of planes and trains and to deliver best in class value for customers and profits for shareholders


Market place

Market Place

  • Business Aircraft Customers

  • Commercial Aircraft Customers

  • Specialized Aircrafts

http://www.wingsoverkansas.com/news/article.asp?id=507

http://tvm-online.com/jacht_plane_docs/d-aaaz.html

http://captrichardrodriguez.blogspot.com/2009/01/canada-malaysia-bombardier-delivers.html


Competition

Competition

http://www.acclaimimages.com/_gallery/_pages/0515-0909-2912-3625.html


Broader environment

Broader Environment

Trends that affect the market, the product, and the competition:

  • Canadian dollar value

  • Social forces and pressures

  • Demographics

  • Technology

http://pro8mm.wordpress.com/2009/09/14/is-super-8-green-enough/

http://youngragingbull.wordpress.com/2009/10/28/forex-understanding-the-canadian-dollar%E2%80%99s-rise/

http://www.stratosjets.com/aircraft/Lear-40


Swot analysis

SWOT Analysis

Strengths:

  • Fuel efficiency of Bombardier aircrafts

  • Continuous innovation of products

  • Current low demand and weak sales

  • Specializing in smaller aircrafts

  • Bombardier in the testing stages of a new business jet

  • Aircrafts are replaced on average every 6.5 years

  • Rapidly developing economies in the Middle East

  • American dollar declining in net value

  • New virtual communication technology

Weaknesses:

Opportunities:

Threats:


Executive decision

Executive Decision

  • Strong Corporate structure

  • Business slowing

  • Strong market hold

  • Poor Economy

  • Superb products

  • Poor short term benefits

  • Excellent long term benefits


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