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Bombardier Inc. Aerospace. Investor Analysis. http://www.kgselectronics.com/kgs_gallery.html. Company Profile. Bombardier Inc. Established 1942 Refined to aerospace and transportation, 2003 Focus on aerospace sector Publically traded company 32,500 of 66,900 employees in aerospace sector

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bombardier inc aerospace

Bombardier Inc. Aerospace

Investor Analysis

http://www.kgselectronics.com/kgs_gallery.html

company profile
Company Profile
  • Bombardier Inc. Established 1942
  • Refined to aerospace and transportation, 2003
  • Focus on aerospace sector
  • Publically traded company
  • 32,500 of 66,900 employees in aerospace sector
  • 50 production and engineering sites
  • 21 service centers
  • Customers in over 100 countries

Mission: to be the World’s leading manufacture of planes and trains and to deliver best in class value for customers and profits for shareholders

market place
Market Place
  • Business Aircraft Customers
  • Commercial Aircraft Customers
  • Specialized Aircrafts

http://www.wingsoverkansas.com/news/article.asp?id=507

http://tvm-online.com/jacht_plane_docs/d-aaaz.html

http://captrichardrodriguez.blogspot.com/2009/01/canada-malaysia-bombardier-delivers.html

competition
Competition

http://www.acclaimimages.com/_gallery/_pages/0515-0909-2912-3625.html

broader environment
Broader Environment

Trends that affect the market, the product, and the competition:

  • Canadian dollar value
  • Social forces and pressures
  • Demographics
  • Technology

http://pro8mm.wordpress.com/2009/09/14/is-super-8-green-enough/

http://youngragingbull.wordpress.com/2009/10/28/forex-understanding-the-canadian-dollar%E2%80%99s-rise/

http://www.stratosjets.com/aircraft/Lear-40

swot analysis
SWOT Analysis

Strengths:

  • Fuel efficiency of Bombardier aircrafts
  • Continuous innovation of products
  • Current low demand and weak sales
  • Specializing in smaller aircrafts
  • Bombardier in the testing stages of a new business jet
  • Aircrafts are replaced on average every 6.5 years
  • Rapidly developing economies in the Middle East
  • American dollar declining in net value
  • New virtual communication technology

Weaknesses:

Opportunities:

Threats:

executive decision
Executive Decision
  • Strong Corporate structure
  • Business slowing
  • Strong market hold
  • Poor Economy
  • Superb products
  • Poor short term benefits
  • Excellent long term benefits
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