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Figure 9-1 Growth Vector Matrix. Markets. Current New. 1. Current. 2. Products. 3. New. 4. Source: Adapted from Igor Ansoff, Corporate Strategy (New York: McGraw-Hill, 1965), p. 109. Figure 9-2
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Figure 9-1 Growth Vector Matrix Markets Current New 1 Current 2 Products 3 New 4 Source: Adapted from Igor Ansoff, Corporate Strategy (New York: McGraw-Hill, 1965), p. 109.
Figure 9-2 Basic Strategic Alternatives Markets Current New Market Penetration Market Development Current Products Product Development Unrelated Diversification New
Figure 9-3 Diversification Sequence Markets Current New 1 Current 2 Products 4 3 New Source: Adapted from Igor Ansoff, Corporate Strategy (New York: McGraw-Hill, 1965), p. 109.
Figure 9-4 Direct and Indirect Linkages: Bic Pen Corporation Bic Crystal (Stick Pen) Bic Banana (Porous-Point Pen) P,M,T • • • Bic Fannyhose (Pantyhose) T,M M,T • • Bic Butane (Disposable Lighter) Bic Shaver (Safety Razor) M,T
Figure 9-6 Linkage Analyses of Indo Jaya P Plastic Products Manufacturing T Printing/ Packaging Instant Noodles Manufacturing M • Wood Products • chopsticks • toothpicks P,M M M Food Products Distribution Musical Instruments Distribution and Service P,M T(?) P Trading Company T Motorcycle Sales and Service
