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Corona Light Draft Test Launch

Corona Light Draft Test Launch. Launching CL Draft supports brand objectives & essential to competing against Domestic Lights. Test Markets. Miami Launched 1 st handle on March 2 nd Target Accounts: Beach Bars & Sport Bars Philadelphia Kick-off launch event on 4/4

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Corona Light Draft Test Launch

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  1. Corona Light Draft Test Launch

  2. Launching CL Draft supports brand objectives & essential to competing against Domestic Lights

  3. Test Markets • Miami • Launched 1st handle on March 2nd • Target Accounts: Beach Bars & Sport Bars • Philadelphia • Kick-off launch event on 4/4 • Target Accounts: Sports Bars & Neighborhood Taverns

  4. Marketing Support

  5. Perm POS Support Mirror Neons Metal Tackers A-Frame Chalkboard

  6. Printed POS & Graphic Templates Table Tents Coasters Posters Pennant Strings Banners

  7. Media Support • OOH • High Impact Boards placed near target accounts • Local Print • Radio

  8. Activation Premium Frosted Glassware Tap Handle Pitchers & Cups

  9. Ritual Guide

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