How to Create an Infomercial. By Christina Hamlett , eHow Contributor. 1.
By Christina Hamlett, eHow Contributor
Demonstrate how the product works. Reinforce the failure of other products by using side-by-side images of the infomercial product against the competition so the viewer can see how the half of the screen featuring the results of the infomercial product reveals a sink or bathtub that is brighter, whiter and has more sparkle and brilliance.
Display the toll-free number prominently on the screen through at least half the infomercial. Ideally, this number should be easy to remember. It might even be a phone number that spells the product name.