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Price

8


Price

Marketing

Mixs

(Price)

(Value)


Price

1.

1.1

1.2

2.

3.

6.

4.

5.


Price

1. (Demand)

(P)

Demand

0

(Q)

*

(P)

Inverse Demand

0

(Q)

*


Price

- (Expected Price)

- E=%

%

- (Inelasticdemand)

- (Elasticdemand)


Price

2. (Competition)

3. (Legal and Regulatory)

4. (Other Marketing Mixs)


Price

5. (Cost)

-

Fixed Costs -

-

Variable Costs -

-

Total Costs -

Marginal Costs


Price


Price

1.

2.

3.

4.


Price

1. (Cost Plus Pricing)

1.1

- Markup Pricing

1.2

1.3

- (Sunk Cost)


Price

=150= 100%

=

60 = 40%

90 = 60%

=90= 100%

= 150

= 72 = 100%

=

18 = 20%

72 = 80%

=7.2 =10%

64.8 = 90%


Price

()

(TR)

(TC)

40000

(TFC)

20000

()

1 2 3 4 5 6 7


Price


Price

2. (Break Even Analysis)

(Demand)

- (Break Even Point)

=

()

-

= +

= +

()


Price

3. (Price Base on Demand

and Supply)

(Demand) (Supply)

Supply

Demand


Price

4. (Price

Base on Competition)

(Pricing Below Competition Level)

(Pricing Above Competition Level)

(Pricing At Competition Level)


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