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SEARCH ENGINE OPTIMIZATION (SEO) VS PAY PER CLICK (PPC)

Search Engine Optimization or SEO is an online marketing strategy that utilizes both on-site optimization and off-site link building, to increase organic traffic to a website, for a particular set of keywords <br>Pay Per Click or PPC is a search auction where you create ads and then bid on different phrases for those ads. Your ads appear above and below the non-paid organic search results. Higher bids have a better chance of the #1 position. The search engine is then paid every time a user clicks on your ad.

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SEARCH ENGINE OPTIMIZATION (SEO) VS PAY PER CLICK (PPC)

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  1. SEARCH ENGINE OPTIMIZATION (SEO) VS PAY PER CLICK (PPC) DEFINITIONS Search engine optimization or SEO, is an online marketing strategy that uses both on-site optimization and off-site link building to increase organic traffic to a set of keywords on a particular website. Pay per click or PPC, is a search auction where you create ads and then bid on various phrases for those ads. Your ads appear above and below non-paid organic search results. Higher bids have a better chance of a # 1 position. Search engines are paid every time a user clicks on your ad. WHAT IS THE DIFFERENCE? ORGANIC TRAFFIC PAID TRAFFIC LONG TERM RESULT SHORT TERM RESULTS VARIABLE COST FIXED COST (Depending on the number of clicks) SOME STATS 93% of all traffic comes from a search engine 80% more brand awareness 300% more traffic to your website 300% more traffic to sites than social media 41% of clicks are for the top three search engine results www.megabyte.ae 60% of clicks are for the top three search engine results CONTACT US +971 48769008 info@megabyte.ae

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