Challenges opportunities
This presentation is the property of its rightful owner.
Sponsored Links
1 / 47

Challenges & Opportunities PowerPoint PPT Presentation


  • 54 Views
  • Uploaded on
  • Presentation posted in: General

Challenges & Opportunities. Digital revolution Membership growth Aligning values with perceptions Unified voice, consistent communications SLA Centennial, repositioning for the future. Alignment Goals. Bring cohesiveness, alignment and integration

Download Presentation

Challenges & Opportunities

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -

Presentation Transcript


Challenges opportunities

Challenges & Opportunities

  • Digital revolution

  • Membership growth

  • Aligning values with perceptions

  • Unified voice, consistent communications

  • SLA Centennial, repositioning for the future


Alignment goals

Alignment Goals

  • Bring cohesiveness, alignment and integration

  • Express essential identity and core purpose

  • Create a framework for communications


Definition

Definition

  • Alignment is…

  • A discipline that guides the way an organization thinks, acts and communicates

  • Focus and cohesion around who you are, what you stand for, what you deliver

  • Communicating with clarity, credibility, consistency


Benefits

Benefits

  • Internal Benefits

  • Clarity of purpose

  • Motivator for members

  • Compass for communications

  • Efficiencies in marketing

  • External Benefits

  • Recognition in the market place

  • Differentiation from competitors

  • Loyalty of existing members

  • Attracting new members


Elements of identity

Voice

Values

Promise

Elements of Identity


The process

Define

Translate

Execute

Measure

The Process


Define

Assets

People

Define

Strategy

Landscape

Define


Primary research

Primary Research

Segmentation and Sampling Design


Demographics

Demographics

Geographic Representation


Demographics1

Demographics

Audience Categories


Demographics2

Demographics

Market Sectors


Key findings

Key Findings

  • Information Roles

  • Information Habits

  • Perceptions of Value

  • Perceptions of Role


Information roles

Task-Defined

Self-Defined

Information Roles

Only 14% of respondents are defined as information professions by task, but 65% define themselves as information professionals

Base = 846

Q15. On what 3 tasks do you spend most of your time in your current role? [Role derived by selection of tasks]

Base = 846

Q17. Would you consider your current role to be that of an Information User or an Information Provider?


Information habits

Information Habits

Top information categories


Information habits1

Information Habits

Analyzing vs. Gathering


Perceptions of value

Perceptions of Value

Most Valuable Information Roles (Users vs. Providers)


Perceptions of value1

Perceptions of Value

Most Important Attributes of Information Resources

Relevance of information (94%)

Timeliness (93%)

Ease of use/access (93%)

Access to most current information (93%)


Perceptions of value2

Perceptions of Value

Value of Information to Organizations


Perceptions of role

Perceptions of Role

Role of Information Professionals

Make resources and info accessible in a timely, convenient secure manner

Create a culture of continuous learning and knowledge sharing

Provide credible/customized/contextualized info to promote informed decisions

Save time & money by efficiently/effectively obtaining info

Facilitate good decision-making by acquiring/authenticating valuable resources

Provide expert analysis and deliver value-added intelligence

Provide insights and identify trends to create competitive advantage

Anticipate and address info needs to achieve organizational objectives

Develop & demonstrate KM expertise across industries and disciplines

Access networks of experts/colleagues to obtain info & best practices

Collaborate to better understand how to approach challenges & opportunities

Pursue continuous learning through innovative technology & education practices

Promote information literacy through training & education

Embrace Web 2.0 technologies in the management & dissemination of info


Perceptions of role1

Perceptions of Role

Role of Association/Organization

Promotes professional development through innovative resources/continuous learning

Sets best practices and shapes info policy

Fosters interaction to promote the global exchange of knowledge/experience/ideas

Provides opportunities to explore the latest emerging technologies

Provides global networks to share new ideas/trends/developments

Serves as the unified voice of the profession, promoting members as critical assets within their organizations

Provides opportunities to develop leadership skills and achieve professional success

A global organization dedicated to strengthening the role of our members as leaders in their communities

Promotes the collective evolution of the profession

Provides opportunities for developing contacts and friendships with others in the profession globally

Partners with stakeholders in the information industry and global business community

Represents the interests of the industry before regulatory agencies/constituent groups

Offers comprehensive curricula on best practices through Web-based courses


Language exploration

Language Exploration

Positioning Statements


Interactive editor

Interactive Editor

Respondents were asked to rate specific words and concepts


1 continuous learning and expertise

#1: Continuous Learning and Expertise

47


2 knowledge navigators value added intelligence

#2: Knowledge Navigators/Value-added Intelligence

48


3 strategic advisors growth drivers

#3: Strategic Advisors/Growth Drivers

Facilitate good decision-making


4 prof development advancement

#4: Prof. Development/Advancement

50


5 networking personal prof connections

#5: Networking/Personal & Prof.Connections

51


6 champions of the profession

#6: Champions of the Profession

52


Translate

Translate

  • Instant Response Dial Sessions

  • Sessions in Washington D.C. and Toronto, Canada

  • Corporate executive participants (VP-level and above)

  • Information profession participants (members and potential members)


Methodology

Methodology

  • Aggregated data from alignment survey and language exploration

  • Refined positioning and key messages

  • Taped Q&A sessions of key influencers and new messages

  • Conducted dial sessions to measure current language against new language


Five key findings

Five Key Findings

  • Promote vs. defend value-driven benefits

  • Knowledge is the bridge between information and action

  • Evolution, not revolution

  • The “suite” spot—appealing to corporate executives

  • The “L” word


Positioning the profession

Positioning the Profession

Knowledge-sharing

Competitive advantage

Bottom-line benefits

Bottom-line benefits

Critical assets

Critical assets


Positioning the association

Positioning the Association

Professional success

Global networking

Advocacy


Communications framework

Key Messages

Core Values

Vision & Mission

Positioning Statement

Communications Framework

PROFESSION

ASSOCIATON


Positioning statement

Positioning Statement

[SLA] is an international community and the leading voice for the advancementof theinformation profession.

We empower members to achieveprofessional success within their organizations by providing

continuous learning opportunities.

We create a culture of knowledgesharing through global networking to exchange information, innovative

ideas, insights and trends.

We champion the value of information professionals as critical assets who provide value-added intelligence that facilitates good decision-making and creates competitive advantage for organizations.


Vision mission

Vision & Mission

Mission[SLA] serves as the unified voice for the information profession, advocating its value, promoting best practices, creating knowledge sharing and global networking opportunities, and empowering members to become critical assets within their organizations through continuous learning.

Vision

[SLA] leads the information profession into the future by promoting its members as invaluable assetsto their organizations. We will continually empower our members to be knowledge leaders who activelycontribute to and drive the success of their organizations.


Core values for the profession

Core Values for the Profession

LeadershipEnsuring that organizations have access to the information, insights and trends that facilitate good decision-making and create competitive advantage.

Accountability & ResultsSaving organizations time and money by providing value-added intelligence that is accurate, reliable and relevant.

Service Delivering expert information to our organizations in a timely, accessible and convenient manner.


Core values for the association

Core Values for the Association

Continuous Learning & Prof. Development

Providing continuous learning opportunities to discover and master emerging technologies, develop leadership skills, and achieve professional success.

Knowledge Sharing & CollaborationLeveraging global networking opportunities to promote knowledge sharing and the exchange of information, innovative ideas, insights and trends.

Advocacy & Empowerment

Serving as the unified voice for the profession, advocating its value, promoting best practices, and empowering members to become critical assets within their organizations.


Key messages for the professional to use

Key Messages for the Professional to Use

Global Networking

Through active global networking, information professionals promote the exchange of information, innovative ideas, insights and trends.

Knowledge Sharing

Information professionals are accountable for gathering, organizing and sharing the right information for the best decisions. Information professionals further create a culture of knowledge sharing by educating colleagues on the best use of information sources.


Key messages for the professional to use1

Key Messages for the Professional to Use

Bottom-line Benefits

Information professionals save organizations time and money by providing value-added intelligence that is accurate, reliable and relevant. We deliver expert information to our organizations in a timely, accessible and convenient manner.

Competitive Advantage

Information professionals ensure organizations have the right information, insights and trends to make good decisions and gaincompetitive advantage.


Key messages for the association

Key Messages for the Association

Prof. development

[SLA] provides members with continuous learning opportunities to explore and master emerging technologies, developleadership skills and achieve professional success.

Global networking

[SLA] is the only association in the world that serves the international community of information professionals. We create a culture of knowledge sharing through global networking to exchange information, innovative ideas, insights and trends.

Unified voice

[SLA] serves as the unified voice for the information profession. We advocate its value, promote best practices, and empower members to become critical assets within their organizations.


Association themes

Title-driven

Librarian and Information Specialists Association

International Society of Information Professionals

International Association of Information Professionals

Value-driven

International Society of Knowledge Professionals (ISKP)

International Knowledge Advantage Network (IKAN)

Knowledge Networking Organization Worldwide (KNOW)

Society of Knowledge, Information and Librarian Leadership (SKILL)

Association Themes


Association taglines

Aspirational

“Turning information into Knowledge”

“Information. Insight. Advantage.”

“Smart information. Smarter decisions.”

“Leaders in information innovation”

“Where knowledge meets progress”

Transactional

“Connecting people and information”

Association Taglines


  • Login