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The Better Health Channel. Developing quality content for your website Welcome. Overview Welcome: Dr Chris Brook Introduction: Dr Jeff Langdon DepressioNet: Leanne Pethick. Child and Youth Health (SA): Pam Linke. Thanks and Close Lunch. Introductions and thanks

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The Better Health Channel

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The Better Health Channel

Developing quality content for your website

Welcome


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Overview

Welcome: Dr Chris Brook

Introduction: Dr Jeff Langdon

DepressioNet: Leanne Pethick

Child and Youth Health (SA): Pam Linke

Thanks and Close

Lunch


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Introductions and thanks

Better Health Channel Staff

Kits and papers

Content is king on the web

Theme of our first seminar

We do content in conjunction with YOU

Thank you!


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Introductions and thanks

Surveyed Content partners for preferences for seminars

Positive response - topics requested were ContentMarketingEvaluation

Further seminars to follow


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Purpose of the seminar series

Thank Content partners

Provide professional development opportunities for Content partners

Provide an opportunity for networking


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The Better Health Channel

The Better Health Channel was launched in May 1999 by the Victorian Department of Human Services as part of the whole of government channels program that was designed to deliver government information in a consumer-centric way rather than through organisation-centric Departmental websites.


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The Better Health Channel

The Better Health Channel was launched in May 1999 by the Victorian Department of Human Services as part of the whole of government channels program that was designed to deliver government information in a consumer-centric way rather than through organisation-centric Departmental websites.


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Health

Education

Legal

Land

Tourism

Business

Youth

DHS

DOI

NRE

EDN

DSRD

DOJ

LGA

FED

NGO

COMM

www.betterhealth.vic.gov.au


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Government channels


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Government channels

  • Department of Human Services Victoria channels

  • Better Health Channel – Citizens, Health consumers

  • Clinicians Health Channel – Clinicians in public health

  • Funded Agency Channel – Funded businesses

  • KnowledgeNet (DHS Intranet) – DHS Staff


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Vision for the Better Health Channel

To provide Victorian citizens access to comprehensive, quality-assured, locally relevant, accessible on-line health and health service information, either directly or through strategic partnerships with health information providers.


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Vision for the Better Health Channel

To provide Victorian citizens access to comprehensive, quality-assured, locally relevant, accessible on-line health and health service information, either directly or through strategic partnerships with health information providers.


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Vision for the Better Health Channel

To provide Victorian citizens access to comprehensive, quality-assured, locally relevant, accessible on-line health and health service information, either directly or through strategic partnerships with health information providers.


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Vision for the Better Health Channel

To provide Victorian citizens access to comprehensive, quality-assured, locally relevant, accessible on-line health and health service information, either directly or through strategic partnerships with health information providers.


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Vision for the Better Health Channel

To provide Victorian citizens access to comprehensive, quality-assured, locally relevant, accessible on-line health and health service information, either directly or through strategic partnerships with health information providers.


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Vision for the Better Health Channel

To provide Victorian citizens access to comprehensive, quality-assured, locally relevant, accessible on-line health and health service information, either directly or through strategic partnerships with health information providers.


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  • Guiding principles of the Better Health Channel

    • *Improve health and wellbeing of all Victorians

    • *Provide high quality health information (accurate, up-to-date, comprehensive)

    • *Be accessible to all Victorians (NESB, special needs, information poor/remote/rural.


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  • Guiding principles of the Better Health Channel

    • *Improve health and wellbeing of all Victorians

    • *Provide high quality health information (accurate, up-to-date, comprehensive)

    • *Be accessible to all Victorians (NESB, special needs, information poor/remote/rural.


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  • Guiding principles of the Better Health Channel

    • *Improve health and wellbeing of all Victorians

    • *Provide high quality health information on line (accurate, up-to-date, comprehensive)

    • *Be accessible to all Victorians (NESB, special needs, information poor/remote/rural.


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  • Guiding principles of the Better Health Channel

    • *Improve health and wellbeing of all Victorians

    • *Provide high quality health information (accurate, up-to-date, comprehensive)

    • *Be accessible to all Victorians (NESB, special needs, information poor/remote/rural.


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Management

The Better Health Channel is administratively situated in the Health Division of the Department of Human Services but has a Steering Committee representing all relevant Divisions within the Department. The Steering Committee provides overall policy and strategic management of the initiative.

There is also an Editorial Advisory Board that provides policy advice to the Steering Committee on content matters. Dr Graham Rouch recently retired Chief Health Officer of Victoria acts as the Editorial Board’s Editor in chief.

There is a staff of 8 EFT to manage the project.


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  • Content

  • The Better Health Channel is built on six main repositories of information

    • *Information (articles)

    • *Local services directory

    • *Calendar of events

    • *Health advice (monthly expert)

    • *Health news (from the ABC)

    • *Healthy recipes

  • There are also electronic postcards a medical dictionary and spell checker and, in development, a drugs dictionary.


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  • Content

  • The Better Health Channel is built on 5 main repositories of information

    • *Information (articles) - 1200 plus an extra 30 per month

    • *Local services directory

    • *Calendar of events

    • *Health advice (monthly expert)

    • *Health news (from the ABC)

    • *Healthy recipes


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  • Content

  • The Better Health Channel is built on 5 main repositories of information

    • *Information (articles) - 1200 plus an extra 30 per month

    • *Local services directory – 30,000 services and health practitioners

    • *Calendar of events

    • *Health advice (monthly expert)

    • *Health news (from the ABC)

    • *Healthy recipes


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  • Content

  • The Better Health Channel is built on 5 main repositories of information

    • *Information (articles) - 1200 plus an extra 30 per month

    • *Local services directory – 30,000 services and health practitioners

    • *Calendar of events – 600 health and fitness events

    • *Health advice (monthly expert)

    • *Health news (from the ABC)

    • *Healthy recipes


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  • Content

  • The Better Health Channel is built on 5 main repositories of information

    • *Information (articles) - 1200 plus an extra 30 per month

    • *Local services directory – 30,000 services and health practitioners

    • *Calendar of events – 600 health and fitness events

    • *Health advice (monthly expert) – 20 questions answered per month

    • *Health news (from the ABC)

    • *Healthy recipes


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  • Content

  • The Better Health Channel is built on 5 main repositories of information

    • *Information (articles) - 1200 plus an extra 30 per month

    • *Local services directory – 30,000 services and health practitioners

    • *Calendar of events – 600 health and fitness events

    • *Health advice (monthly expert) – 20 questions answered per month

    • *Health news (from the ABC) – 20 per month

    • *Healthy recipes


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  • Content

  • The Better Health Channel is built on 5 main repositories of information

    • *Information (articles) - 1200 plus an extra 30 per month

    • *Local services directory – 30,000 services and health practitioners

    • *Calendar of events – 600 health and fitness events

    • *Health advice (monthly expert) – 20 questions answered per month

    • *Health news (from the ABC) – 20 per month

    • *Healthy recipes – 160 plus an extra 5 per month


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Partnering in content creation

  • Content is developed in conjunction with third party expert bodies (Content partners).

  • Some of these Content partners are DHS and other Govt business units but most are NGOs.

  • The main source of content on the Better Health Channel is in the Information (or articles) section.

  • There are also Content partners for managing the translations, creating the audio, maintaining the Local services directory, etc.

  • There are 220 content partners.


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Identifying content needs

Content need is identified

*By looking at National and State health information priorities

*In response to user need (sophisticated search capture)

*As a result of Content Partners’ priorities

*In response to current events


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Developing new content

*Identify information content need (Topic)

*Find suitable Content partner (reputable health advocacy or representation body)

* Partner provides content (or Better Health Channel develops suitable content in conjunction with Partner)

*Article edited to Better Health Channel house style

*Article approved by Chief Health Officer

*Article approved by Content Partner

*Partner signs agreement

*Article is proofread

*Article ready for publishing


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Publishing new content

  • *Article loaded into database

  • *Fact sheet (Acrobat file) created

  • *Translation done and loaded

  • *Audio recorded and loaded

  • * Metadata added for searching

  • *Relationships added

  • *Other links added

  • *Article published !

  • *Article is reviewed by the Content Partner and Chief Health Officer at least annually


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Just make it interesting!

  • Finding content partners

    • *Departments’ own information units

    • *Reputable health agencies

    • *Advocacy organisations

    • *Patient support organisations

    • *Preference is for Victorian organisations

    • *Currently 220 Content Partners


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  • Usage


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  • Articles


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  • Articles

    • *Over 1.5 million articles read since May 1999


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  • Articles

    • *Most popular in October 2001 (up til 24th)

Anthrax1529

Hay fever is an allergy578

Crohn's and colitis cause bowel inflammation544

Depression is a constant feeling of sadness539

Lupus is an autoimmune disease517

Meningococcal disease483

Bowel cancer410

Trauma - reacting and recovering382

Cholesterol explained375

Eye disorders - common focussing problems361

Obesity in children is caused by excess body fat337

Long qt syndrome makes the heart beat too fast317

Walking can help to keep you healthy299

Chocolate292

Ear and body piercing - avoiding infections254


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  • Better Health Channel’s

  • Public Access Terminals

    • *Pilot program

    • *130 terminals in health settings rural and metropolitan

    • *Internet enabled

    • *Currently under review


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Public Access Terminals - Usage


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  • New developments

  • Version 3.0

    • Drugs dictionary

    • Personal stories

    • Video snaps

    • Panel rather than special guest

    • Patient information section

    • Healthy activities database

  • Service directory leveraging


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The Better Health Channel

Thank you

This presentation and all documentation available at

www.betterhealth.vic.gov.au/home.nsf/admin


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