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Publicity 2008 – Over 1,400 journalists generating over 5,000 articles and broadcasts with an EAV of €111 million PowerPoint PPT Presentation


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Publicity 2008 – Over 1,400 journalists generating over 5,000 articles and broadcasts with an EAV of €111 million 2009 to date – Over 1,200 journalists generating over 3,500 major pieces with an EAV well in excess of €117 million .

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Publicity 2008 – Over 1,400 journalists generating over 5,000 articles and broadcasts with an EAV of €111 million

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Publicity

  • 2008 – Over 1,400 journalists generating over 5,000 articles and broadcasts with an EAV of €111 million

  • 2009 to date – Over 1,200 journalists generating over 3,500 major pieces with an EAV well in excess of €117 million


PUBLICITY OPPORTUNITIES 2010Calendar of EventsSpot where you couldget involved …


APRIL:WALKERS WELCOME

  • Focus on Ireland’s walking product

  • Over 80 quality looped walks in areas of outstanding scenic beauty

  • Heritage, nature, mountain and coastal walks


MAY:PRE-CLIPPER MEDIA VISIT

  • In celebration of the Clippers coming to Cork

  • Showcase the South West’s maritime product & affinity with the sea e.g. sailing, seafood, dolphin/whale watching, island hopping, moon-light kayaking, sea safari, Cobh…


JUNE:LADIES IRISH OPEN

  • Killeen Castle, Co. Meath

  • Focus on lady golfers in the run-up to the Solheim Cup 2011

  • Showcase great golfing, related outdoor activities, food, culture and spa


JUNE:DREAM ANGLING TRIP

  • Ireland West

  • Showcase the Great Fishing Houses of Ireland

  • Focus on ‘Anglers Welcome’ hubs

  • Catch & Cook sessions


AUGUST: LAND OF THE HORSE

  • Showcase Ireland’s affinity with the horse

  • A visit to the Fáilte Ireland Dublin Horse Show

  • Combine horse-riding, horse racing, museums & studs, horse shows & fairs, horse-drawn caravans


AUGUST: TOUR OF IRELAND

  • Tour of Ireland cycling race combined with the Get Out There! cycling product

  • Experience a cycling holiday in Ireland together with the trill of an international sporting event


If you see potential for your product to be involved, send your proposal to:

[email protected]


Discoverireland.ie


Special Offers Campaign

  • Highly successful 2009 Special Offers campaign.

  • Over 1.5 million in revenues accrued to partners.

  • 2010 Special offers campaign to be announced shortly


Discover Ireland Marketing Campaign

  • New campaign will get underway in Spring.

  • Underpinned by a Year-Round Media Programme

    - TV, Radio, Print, Online

    - Showcasing Ireland as an exciting destination for outdoor pursuits and adventure breaks and holidays

  • Discover Ireland Magazine & new series of DI Inserts, Supplements and Brochures.

  • Campaign will target individual segments of the market: - Singles, couples, families, older people, those who want to learn a new skill or pursue a hobby when on holiday


TRADE OPPORTUNITIES 2010Spot where you couldget involved …


Travel trade fam visits

  • 2008 – 815 tour operators and travel agents

  • 2009 – 1620 tour operators and travel agents expected by year end*

  • Principal markets of origin: US, Canada, Germany, France, Italy, Spain, Belgium, Netherlands, Nordics, UK, New & Developing Markets

    *This figure includes a once-off event in November 2009 for 750 Dertour agents, incl. 24 itineraries all over Ireland and a week of events in the SW


Travel trade fam visits

  • 55 group fam visits to Ireland in 2009

  • 10 of these involved a ‘meet and greet’ opportunity for Irish product providers: workshop or networking event

    *This figure includes a once-off event in November 2009 for 750 Dertour agents, incl. 24 itineraries all over Ireland and a week of events in the SW


To get involved in travel trade fam visits:

  • Tell us what countries and markets you’re targeting (groups, school groups, individuals…)

  • Tell us on what basis you can be involved (complimentary/ cost price…)

  • Give us ideas about what routes and other local products could be combined with yours

    [email protected]


PROMOTIONS OPPORTUNITIES 2010Calendar of EventsSpot where you couldget involved …


In-Ireland workshops

In-Ireland workshops

One-on-one appointments with tour operators/ travel agents

Approx 10 expected in 2010:

  • Meitheal (250 buyers, matched appointments ) with product workshop for Outdoor & Adventure)

  • 8/9 small specific market workshops (ranging from min. 10 to max. 45 buyers)


Overseas promotions

  • Key trade and consumer shows in various markets at which there is an Ireland stand with a set number of places for Irish industry partners to exhibit. Approx. 20 in 2010.

  • Workshops/ opportunities to meet the travel trade are organised by Tourism Ireland in some markets, e.g. USA, Canada and the UK.


How to find out more

www.promotionsireland.ie

  • Single source of information on in-Ireland and overseas promotions; single booking channel

  • Make sure your company is registered and all details up-to-date, especially e-mail address

  • Full calendar for 2010 will go online in December

  • All registered companies will be advised and can then register their interest in receiving an invitation for any of the events in 2010


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