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Paramount Studios. Britney Spears. Worldwide Pop Music Superstar “Queen of Teen” Worldwide Pop Media Icon. Superstar Sales. Certified by RIAA as the highest-selling female teen artist in the history of the music industry Over 38 Million album sales worldwide. …Baby One More Time.

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Britney Spears

  • Worldwide Pop Music Superstar

  • “Queen of Teen”

  • Worldwide Pop Media Icon


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Superstar Sales

  • Certified by RIAA as the highest-selling female teen artist in the history of the music industry

  • Over 38 Million album sales worldwide


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…Baby One More Time

  • Album debut #1 Billboard

  • Single simultaneously #1 Billboard

  • #1 single in 19 countries

  • #4 Best Selling album by a female artist

  • RIAA Certified 11x Platinum/U.S.

  • Certified Gold & Platinum In 46 Countries

  • Total Worldwide Sales 21 million


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Oops!...I Did It Again

  • Album debut #1 Billboard

  • First week Soundscan sales

    • 1.3 million

    • 1st week sales largest by any solo artist

  • #6 Best Selling album by a female artist

  • Certified 10x Platinum/U.S.

  • Certified Gold & Platinum in 46 Countries

  • Total Worldwide Sales 17 Million

SOURCE: SOUNDSCAN


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Out of the Gate

  • Best Selling Female Artist (Based on Soundscan sales beginning 1/1/92)


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Best Sellers

  • Best Selling Female Artist (Based on Soundscan sales beginning 1/1/92)


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The Big 4

  • Charting the

  • teen-pop

  • audience


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Award Winner!

  • Billboard Award Winner

    • “Female Artist of the Year,”

    • “New Pop Artist of the Year”

    • “Top Billboard 200 Artist/Female”

  • American Music Award 2000

    • Winner - “Best Female Pop/Vocal”

  • Grammy Award Nominee for

    • “Best New Artist”

    • “Best Female Pop Vocal Performance”


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Award Winner!

  • International Awards

    • MTV Video Music Awards Europe Winner

      • “Best Pop Act”

      • “Best Female Performer”

      • “Best Song”

      • “Best Breakthrough artist”

    • World Music Award Winner

      • “Best Selling Female Artist”


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Press Darling

  • Covers

    • Allure

    • Cosmopolitan

    • Elle

    • Entertainment Weekly

    • FHM

    • Forbes

    • GQ

  • Harper’s –Bazaar

  • Marie Claire

  • Teen People (2x)

  • Teen (2x)

  • TV Guide

  • Vogue

  • YM

  • Rolling Stone (2x)



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TV- T

  • Prime Time Special – “Britney in Hawaii”

    • Highest rated music special in Fox’s History

  • Saturday Night Live – Host and Musical Guest

    • 2nd Highest rated of season

  • SuperBowl XXXV Halftime with *NSYNC & Aerosmith

    • Highest rated halftime ever!

  • TV appearances/performances

    • MTV Video Music Awards (2x)

    • The Tonight Show with Jay Leno (3x)

    • Live with Regis & Kathie Lee

    • The View

    • The Late Show with David Letterman

    • Late Night with Conan O’Brien

    • Good Morning America



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Online Snapshots

  • Official Jive Records Site

  • Monthly Traffic:

    • 2.3 million page views

    • 550,000 unique visitors

  • Time Spent

    • 3.8 million minutes per month

  • Email List

    • 1 million subscribers

  • Official Artist Site

  • Monthly Traffic:

    • 1 million uniquevisitors per month

  • Email List

    • 1.5 million subscribers


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Online Presence

  • Yahoo!

    • A search of Yahoo! returned 667,000 sites with the term “Britney Spears”

    • Yahoo! Clubs: There are 1928 clubs for Britney Spears with over 29,000 members in the Top 10 clubs alone

    • Yahoo! E-groups: There are 7,000 members in the Top 10 Britney e-groups

  • AltaVista

    • A search of AltaVista returns over 795,000 pages which include the term “Britney Spears.”

  • Lycos 50

    • For the week ending July 14, Britney was the #3 most popular search. Britney ranked in Lycos’ Top 50 searches for the past 100 weeks

  • GoTo

    • The search engine GoTo was queried 1,140,126 times in the last 30 days for Britney Spears


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Top Searches Overall

In Last 24 Hours 7/19/01:

Weekly Results Past Week of 7/16/01:

Hot Topics

  • Yahoo!

Top Searches for Music

In Last 24 Hours:


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Britney Live!

  • Sold out tour dates around the world

    • Including 73 U.S. cities

    • Fastest sell-out at Wembley Stadium

  • 1.5 million tickets sold in the U.S. in the last year

  • Gross Ticket Sales = $60 million


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Forbes Celebrity 100

  • #4 on the Power List – a ranking of celebrities in March 2000 issue of Forbes


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Mega-Brand Maven!

  • Successful sponsorship and marketing partnerships with

Sunglass Hut



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Queen of “Pop”

  • Pepsi-Cola Global TourSponsorship and Advertising Pact

  • 2001

    • Television advertising

      • Academy Award Premiere

      • 2 minute clip on MTV’s TRL

    • National Account Promotions

      • 7-11 – K-Mart – Target

      • Albertson’s – Kroger – Wal*Mart

      • Circle K

    • Tour Sponsorship Fall/Winter

    • Christmas Holiday In-Pack Premium CD


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Queen of “Pop”

  • 2002

    • Pepsi will build worldwide programs

      • Television Advertising

        • New spot for Academy Awards

      • Concert Tour Sponsorship

      • National Account Program

      • Trade Incentives


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  • TCA Convention (HBO)

  • November 3-4

  • MTV Album Launch Weekend

  • July 14

  • Herb Ritts Album Photo Shoot

  • November 5

  • Rosie O’Donnell Performance

  • July 15

  • Steven Klein Photo Shoot

  • November 6

  • Album Release-Worldwide

  • July 15

  • Mark Seliger Photo Shoot

  • November 17

  • TV Guide Cover Street Date

  • August 3

  • Recording Complete for New Album

  • November 18

  • HBO Special “ Live From The MGM Grand in Las Vegas”

  • August 7

  • Vogue Magazine cover Shoot

  • December 16

  • U.S. Tour Ends

  • August 10

  • Matthew Rolston Photo Shoot

  • December 18

  • “Not a Girl” Video Debut on MTV

  • August 12

  • Teen Choice Awards–Presenter

  • January 7, 2002

  • “Not a Girl…” Impacts Radio

  • August 19-23

  • Music Video Shoots

  • January 9

  • American Music Awards

  • August 26-27

  • Pepsi Commercial #2 Shoot

  • January 10-31

  • International Promotion

  • September 6

  • MTV VMA Award Performance

  • February 4-15

  • U.S. Film Promotion

  • September 7

  • Michael Jackson Tribute Performance

  • February 15

  • Movie Opens in U.S. (President’s Day Weekend)

  • September 10

  • First Video Debuts on MTV

  • September 10-30

  • International Album Promotion

  • February 20

  • Grammy Awards

  • September 17

  • First Single Impacts Radio

  • March 1-30

  • International Movie Promotion

  • October 1-21

  • U.S. Tour Rehearsals

  • March 22

  • Movie Opens – International

  • October 26

  • U.S. Tour Begins

  • March 24

  • Pepsi Commercial #3 Debuts – Academy Awards

  • October 29

  • YM/Vogue Cover Issue Street Date

  • Spring/Summer

  • Worldwide Tour

  • November 2

  • Rolling Stone Cover Street Date

The Hardest WorkingTeen in Showbiz!


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“She has conquered pop culture, and with the release of her first movie, she will become a complete multi-media superstar.”