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Britney Spears - PowerPoint PPT Presentation


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Paramount Studios. Britney Spears. Worldwide Pop Music Superstar “Queen of Teen” Worldwide Pop Media Icon. Superstar Sales. Certified by RIAA as the highest-selling female teen artist in the history of the music industry Over 38 Million album sales worldwide. …Baby One More Time.

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britney spears
Britney Spears
  • Worldwide Pop Music Superstar
  • “Queen of Teen”
  • Worldwide Pop Media Icon
superstar sales
Superstar Sales
  • Certified by RIAA as the highest-selling female teen artist in the history of the music industry
  • Over 38 Million album sales worldwide
baby one more time
…Baby One More Time
  • Album debut #1 Billboard
  • Single simultaneously #1 Billboard
  • #1 single in 19 countries
  • #4 Best Selling album by a female artist
  • RIAA Certified 11x Platinum/U.S.
  • Certified Gold & Platinum In 46 Countries
  • Total Worldwide Sales 21 million
oops i did it again
Oops!...I Did It Again
  • Album debut #1 Billboard
  • First week Soundscan sales
    • 1.3 million
    • 1st week sales largest by any solo artist
  • #6 Best Selling album by a female artist
  • Certified 10x Platinum/U.S.
  • Certified Gold & Platinum in 46 Countries
  • Total Worldwide Sales 17 Million

SOURCE: SOUNDSCAN

out of the gate
Out of the Gate
  • Best Selling Female Artist (Based on Soundscan sales beginning 1/1/92)
best sellers
Best Sellers
  • Best Selling Female Artist (Based on Soundscan sales beginning 1/1/92)
the big 4
The Big 4
  • Charting the
  • teen-pop
  • audience
award winner
Award Winner!
  • Billboard Award Winner
    • “Female Artist of the Year,”
    • “New Pop Artist of the Year”
    • “Top Billboard 200 Artist/Female”
  • American Music Award 2000
    • Winner - “Best Female Pop/Vocal”
  • Grammy Award Nominee for
    • “Best New Artist”
    • “Best Female Pop Vocal Performance”
award winner10
Award Winner!
  • International Awards
    • MTV Video Music Awards Europe Winner
      • “Best Pop Act”
      • “Best Female Performer”
      • “Best Song”
      • “Best Breakthrough artist”
    • World Music Award Winner
      • “Best Selling Female Artist”
press darling
Press Darling
  • Covers
    • Allure
    • Cosmopolitan
    • Elle
    • Entertainment Weekly
    • FHM
    • Forbes
    • GQ
  • Harper’s –Bazaar
  • Marie Claire
  • Teen People (2x)
  • Teen (2x)
  • TV Guide
  • Vogue
  • YM
  • Rolling Stone (2x)
slide13
TV- T
  • Prime Time Special – “Britney in Hawaii”
    • Highest rated music special in Fox’s History
  • Saturday Night Live – Host and Musical Guest
    • 2nd Highest rated of season
  • SuperBowl XXXV Halftime with *NSYNC & Aerosmith
    • Highest rated halftime ever!
  • TV appearances/performances
    • MTV Video Music Awards (2x)
    • The Tonight Show with Jay Leno (3x)
    • Live with Regis & Kathie Lee
    • The View
    • The Late Show with David Letterman
    • Late Night with Conan O’Brien
    • Good Morning America
online snapshots
Online Snapshots
  • Official Jive Records Site
  • Monthly Traffic:
    • 2.3 million page views
    • 550,000 unique visitors
  • Time Spent
    • 3.8 million minutes per month
  • Email List
    • 1 million subscribers
  • Official Artist Site
  • Monthly Traffic:
    • 1 million uniquevisitors per month
  • Email List
    • 1.5 million subscribers
online presence
Online Presence
  • Yahoo!
    • A search of Yahoo! returned 667,000 sites with the term “Britney Spears”
    • Yahoo! Clubs: There are 1928 clubs for Britney Spears with over 29,000 members in the Top 10 clubs alone
    • Yahoo! E-groups: There are 7,000 members in the Top 10 Britney e-groups
  • AltaVista
    • A search of AltaVista returns over 795,000 pages which include the term “Britney Spears.”
  • Lycos 50
    • For the week ending July 14, Britney was the #3 most popular search. Britney ranked in Lycos’ Top 50 searches for the past 100 weeks
  • GoTo
    • The search engine GoTo was queried 1,140,126 times in the last 30 days for Britney Spears
hot topics

Top Searches Overall

In Last 24 Hours 7/19/01:

Weekly Results Past Week of 7/16/01:

Hot Topics
  • Yahoo!

Top Searches for Music

In Last 24 Hours:

britney live
Britney Live!
  • Sold out tour dates around the world
    • Including 73 U.S. cities
    • Fastest sell-out at Wembley Stadium
  • 1.5 million tickets sold in the U.S. in the last year
  • Gross Ticket Sales = $60 million
slide19

Forbes Celebrity 100

  • #4 on the Power List – a ranking of celebrities in March 2000 issue of Forbes
mega brand maven
Mega-Brand Maven!
  • Successful sponsorship and marketing partnerships with

Sunglass Hut

queen of pop
Queen of “Pop”
  • Pepsi-Cola Global TourSponsorship and Advertising Pact
  • 2001
    • Television advertising
      • Academy Award Premiere
      • 2 minute clip on MTV’s TRL
    • National Account Promotions
      • 7-11 – K-Mart – Target
      • Albertson’s – Kroger – Wal*Mart
      • Circle K
    • Tour Sponsorship Fall/Winter
    • Christmas Holiday In-Pack Premium CD
queen of pop23
Queen of “Pop”
  • 2002
    • Pepsi will build worldwide programs
      • Television Advertising
        • New spot for Academy Awards
      • Concert Tour Sponsorship
      • National Account Program
      • Trade Incentives
the hardest working teen in showbiz

July 13

  • TCA Convention (HBO)
  • November 3-4
  • MTV Album Launch Weekend
  • July 14
  • Herb Ritts Album Photo Shoot
  • November 5
  • Rosie O’Donnell Performance
  • July 15
  • Steven Klein Photo Shoot
  • November 6
  • Album Release-Worldwide
  • July 15
  • Mark Seliger Photo Shoot
  • November 17
  • TV Guide Cover Street Date
  • August 3
  • Recording Complete for New Album
  • November 18
  • HBO Special “ Live From The MGM Grand in Las Vegas”
  • August 7
  • Vogue Magazine cover Shoot
  • December 16
  • U.S. Tour Ends
  • August 10
  • Matthew Rolston Photo Shoot
  • December 18
  • “Not a Girl” Video Debut on MTV
  • August 12
  • Teen Choice Awards–Presenter
  • January 7, 2002
  • “Not a Girl…” Impacts Radio
  • August 19-23
  • Music Video Shoots
  • January 9
  • American Music Awards
  • August 26-27
  • Pepsi Commercial #2 Shoot
  • January 10-31
  • International Promotion
  • September 6
  • MTV VMA Award Performance
  • February 4-15
  • U.S. Film Promotion
  • September 7
  • Michael Jackson Tribute Performance
  • February 15
  • Movie Opens in U.S. (President’s Day Weekend)
  • September 10
  • First Video Debuts on MTV
  • September 10-30
  • International Album Promotion
  • February 20
  • Grammy Awards
  • September 17
  • First Single Impacts Radio
  • March 1-30
  • International Movie Promotion
  • October 1-21
  • U.S. Tour Rehearsals
  • March 22
  • Movie Opens – International
  • October 26
  • U.S. Tour Begins
  • March 24
  • Pepsi Commercial #3 Debuts – Academy Awards
  • October 29
  • YM/Vogue Cover Issue Street Date
  • Spring/Summer
  • Worldwide Tour
  • November 2
  • Rolling Stone Cover Street Date
The Hardest WorkingTeen in Showbiz!
slide25
“She has conquered pop culture, and with the release of her first movie, she will become a complete multi-media superstar.”