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24 March. Consumer (cont). Midterm Discussion. We were discussing. What was good about e-commerce …and what was not so good Growth of Internet Annual Internet retail sales growth averaged 30% 2001 to 2005 But not as big as people expected

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24 march

24 March

Consumer (cont)

we were discussing
We were discussing
  • What was good about e-commerce
  • …and what was not so good
  • Growth of Internet
    • Annual Internet retail sales growth averaged 30% 2001 to 2005
  • But not as big as people expected
    • In 2000, expected 7.8% of U.S. sales Internet by 2005
    • 2004: 2%

Holzwarth et al

online consumer s hierarchy of needs
Online consumer’s “hierarchy of needs”
  • Three main categories critical in online shopping environment….
  • Structural firmness – security and performance
  • Functional convenience
  • Representational delight
  • Valacich et al
impersonal web based shopping
Impersonal web-based shopping
  • Most significant inhibitors:
  • absence of
  • pleasurable experiences
  • personal consultation
  • social interaction
  • - why not only online
  • - but changing for some
  • Barlow et al 2001
slide6

Trends in online shopping

  • NPR story
  • Personal avatars
  • Virtual stores
  • Improved socialization
slide7

Try it on ‘virtually’

    • My Virtual Model
    • Try it at Land’s End
    • And now with my face
slide8

CUSTOMIZING!

  • Body scanning
    • 3D laser scanning hardware
    • For shopping
        • Intellifit
        • Body Scanning kiosk
    • For customization
        • NC State
        • Cornell
slide9

Avatars to Personalize the Experience

  • Avatars as salespeople
    • Improved satisfaction
    • More likely to purchase
    • Differences in impact of avatar
      • Holzwarth et al
  • Building avatars: Site Pals
    • Site pals (select Demo it)
    • just for fun (text to speech)
slide10

Virtual shopping in 3D

  • video
      • Kinset site
socializing the virtual shopping experience
Socializing the virtual shopping experience
  • Mirror mirror on the wall…
  • Big retailers add social networking
  • Shopping in Second Life
slide12

Viral Advertising

  • What is it? Grass roots
    • Why the term “viral”?
    • Types of viral content
  • Marketer’s objective? Get the word out
    • Advergames case studies
    • An example: Subservient chicken
    • Facebook applications!
e commerce problems
E-commerce problems
  • Bots signing up
    • Spam
    • Denial of service
  • Captchas
    • How do they help?
  • If you don’t want to log in
    • skip personal sign-in
  • Problems with on line privacy policies
    • Comprehension
    • No choices
  • theprivacyplace.org
slide14

And then there’s Ebay…

  • Why do people like auctions?
  • What are the ebay rules?
      • Physical, legal, games?
  • What are some of the strangest things you’ve heard that were sold on e-bay?

Famous in 2004

slide15

SENSE OF SCENT

    • Powerful…!
    • REAL
    • www.trisenx.com profile
  • - HOAX
    • Digital Scent Technology
    • Breakthrough in March 2007
    • Scenteck Scratch ‘n Sniff
slide16

Small group discussion…

  • If only cybershopping
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