Search Engine Optimized Healthcare Apps Can Drive More Traffic

1. Search Engine Optimized Healthcare Apps Can Drive More Traffic Mobile apps are an important tool for digital marketing for healthcare. These must be well-optimized to ensure business success. Mobile apps enjoy increasing popularity with widespread use of smartphones and other mobile devices. Now, Google has updated its algorithm to display the results of mobile apps also, apart from websites. These app results come with an install button, which shows why it is very important for your app to figure among the search engine results so that it will be downloaded more from app stores and search engines and bring you more revenue. Mobile apps for healthcare organizations help to deliver quality care, while also ensuring improved workflow and increased patient interaction, and minimizing complexity and costs. Mobile apps are an important tool for digital marketing for healthcare. They can reduce the gap between the patient and the doctor. Many healthcare organizations are developing customized mobile apps to improve the efficiency of their physicians and other healthcare professionals. According to Statista, the healthcare sector will become one of the top revenue contributors and it is estimated to reach a figure of $58.8 billion in 2020 from $25.39 in 2017. This will be driven to a large extent by constructive technological advancements in the healthcare sector. A few facts about health applications There are more than 97,000 health and fitness apps available for both mobiles and tablets. •15% of cell phone users that have health apps on their mobile are in the age group 18-29 •8% of cell phone users between 30-49 ages have health apps installed on their mobile •52% of Smartphone users gather health-related information on their mobiles What doctors believe

2. •40% doctors believe mobile technology can reduce the number of visits to the clinic. •93% physicians accept that mobile apps can improve patients’ health. •93% doctors find value in having a mobile health app connected to emergency health. •With mobile apps, two times as many rural patients can be reached per doctor. •More than 25% physicians are using mobile technology to deliver patient care. Important considerations Mobile app development is not enough, getting your app on the search engine results page is also essential. Today more people use their mobile devices to perform web searches than any other platform, including desktops. So being visible on mobile searches is important, and for this search engine optimization is as essential for your mobile app as it is for your website. Consider the following tips to make your mobile app SEO optimized. •Keywords: keywords are important for optimizing mobile apps. Using powerful keywords with strategic placement is vital. You can use Google Keyword Planner to find the most relevant keywords and use them on your titles and description. •Ratings and reviews: Google takes into account ratings and reviews when ranking mobile apps. When a consumer writes a review, the search engine robots crawl through the reviews for keywords. Analyze other more tailored factors to make sure your app ranks well in search engines. •Backlinks: Backlinks are the backbone of SEO. The backlinks to your app listing need to be high- quality backlinks. It is essential to build a website and brand awareness for your app. This will ensure that your app is discussed on good platforms such as media sites and reputable review sites. Good domain strength is vital to obtain a better Google rank in search results. This is why a dedicated website is most important for your app. •Understand how users will find your app: Potential consumers typically find an app via generic search, organic brand search, or specific app search. Once you understand this, you can use this information to attract targeted users. ▪Generic searches: This is one of the most common ways in which apps will appear on the search results page. It will show your app as part of an app pack of related or suggested apps. ▪Organic brand search: This search will bring only one app result. The app icon will be displayed along with the name, rating, description, and an install button.

3. ▪Searches for specific app content: When a consumer installs an app and then searches for something that is in your app, they will be led to results that can be opened in the app. This is called app indexing and it improves healthcare consumer engagement. Healthcare mobile app advantages There are certain attractive advantages mobile health apps provide healthcare providers. ▪Improves quality of treatment and helps streamline workloads ▪You can monitor the patient’s condition and respond immediately to ensure patient safety and wellbeing. Real-time information can be exchanged among peers and it facilitates collaboration of care. ▪Doctors can store the health information of patients in a safe and hassle-free manner. This reduces complexity by providing the patient’s history promptly when the doctor needs to make patient care decisions. ▪Appointment scheduling, cancelling, and rescheduling can be easily done via mobile apps. ▪Mobile apps can help improve your branding by being available to a maximum number of customers in many possible ways. Consumers can be guided to your organization and provided access to your contact details easily. Developing a mobile app and optimizing it is part of digital marketing for healthcare. SEO for your mobile app helps you reach new clients as well as retarget existing clients. Without proper medical SEO, your app may not be visible in search results and this could mean losing around 30% of your potential consumers. Today, SEO is as significant as App Store Optimization (ASO) for success in your business. www.medresponsive.com