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Top 10 commercials of 2016

TOP 10 COMMERCIALS OF 2016

MOST MEMORABLE ADVERTISING CAMPAIGNS

Photo: stocksnap.io


Photo house of travel

photo: House Of Travel

HOUSE OF TRAVEL: The best holidays are created together

House of Travel decided to remind their customers about the importance of searching for unusual experience

while being on holidays in a possibly reasonable price. For me this ad sends a message that it is not always

important what destination are we going to, but who is travelling there with us.

FAMILY JOURNEY


Photo adweek com

photo: adweek.com

AMERICAN FAMILY INSURANCE: Free to dream

Do you remember when you were kids and every dream you had, seemed to be possible to come true? That’s

what AFI’s campaign and its slogan “Insure carefully, dream fearlessly” refers to. The ad, filmed on one of the

Californian deserts, perfectly connects the world of fantasy with the real world, and points out that it is

worthwhile to dream.

THINK BIG

DREAMS


Photo coloribus com

photo: coloribus.com

IKEA: My way

The paraphrase of the proverb "Do not tell anyone what is happening at home" is a leading campaign slogan of

the Italian branch of IKEA, which in a funny way shows the daily trials and tribulations... of all of us. 2016 can be

considered by IKEA as successful in terms of its own advertising production. Another very good example is their

realization “Let’s Relax”.

HOME

GOOD LIFE


Photo abduzeedo com

photo: abduzeedo.com

SickKids Foundation: SickKids VS Undeniable

Power and message of the SickKids Foundation's campaign is so large that it is difficult to make an effort to

comment it. It’s an ad that is watched with a beating heart. For me, absolutely one of the best campaigns in

2016, not only in the category of supporting charitable activities.

FIGHT

HEALTH


Photo creativity online com

photo: creativity-online.com

NIKE: Time is precious

One of the most minimalist NIKE ads in history. In just one minute it captures the truth about how we spend

time today, how we lose it, and how much of that time we spent on entertainment, which does not bring

anything significant to our lives. It gives food for thought.

HOME

QUALITY TIME


Photo 30millionsdamis fr

photo: 30millionsdamis.fr

30 Millions d’Amis Foundation

According to the 30 Millions d'Amis organization, every summer in France more than 60 000 animals are

abandoned. As a part of year-round social action the foundation prepared a moving campaign, which

emphasizes the loyalty of quadrupeds which is frequently exposed to a severe test by the owners.

ANIMALS

AWARENESS


Photo theinspirationroom com

photo: theinspirationroom.com

Channel 4: Superhumans

Channel 4 during the Olympic Games in Rio (just as in 2012, on the occasion of the Olympics in London)

promoted the sport of disabled people by continuing the Superhumans campaign. As it turns out, the audience

and the media, even after 4 years they constantly had this realization in minds. A similar campaign of the

Belgian Paralympic representation.

ATHLETES

PARALYMPICS


Photo underarmour com

photo: underarmour.com

Under Armour: Rule Yourself

Olympic Games in Rio were the event, around which many brands have built their line of communication in

2016. Under Armour has used the sponsorship of a multiple medalist Michael Phelps to create a campaign that

was one of the best in the world in 2016. It is difficult to disagree.

OLYMPICS

PHELPS


Photo volvocars com

photo: volvocars.com

Volvo Cars: Vision 2020

In 2016, Volvo has strengthened its communication strategy, which assumes that since 2020 years, no person

will be seriously harmed, or killed in a car of this brand. The campaign, which launched a debate on the vision of

Volvo, gives food for thought not only to motorists, but also to producers who often sustains the performance

of vehicles.

AUTOMOTIVE

SAFETY


Photo theguardian com

photo: theguardian.com

H&M: Come together

Wes Anderson, famous for its commercial work for big brands, directed one of the best Christmas Ad 2016.

Adrien Brody was one of the actors who took part in this fairy-tale, focused on details production. Worth

mentioning at this point is also the large global success of the Allegro's Christmas campaign.

FANTASY

CHRISTMAS


Thank you

THANK YOU!

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