PLAINS Region. Regional Composite. REGIONAL DATA REPORT JAN – MAR 2014 vs. 2013. Methodology. IRI gathers chain-wide sales across all RMAs (Retail Market Areas)
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JAN – MAR
2014 vs. 2013
Category dollars grew +14% in 2013 and +18% in 2014 for a net growth of +35% over 2012
Category units grew +29% in 2013 and +4% in 2014 for a net growth of +35% over 2012
Category average selling price (ASP) declined -12% in 2013 and increased +14% in 2014 to $1.15/unit