Market surveillance to protect innovation
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Market Surveillance to protect Innovation. Best practice examples. Manitowoc Cranes > Product’s and service brands. Grove Mobile telescopic cranes. Manitowoc lattice-boom crawler cranes. National Crane Boom trucks. Potain Top-slewing and self-erecting cranes. +. +.

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Market Surveillance to protect Innovation

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Market surveillance to protect innovation

Market Surveillance to protect Innovation

Best practice examples

Manitowoc cranes product s and service brands

Manitowoc Cranes> Product’s and service brands


Mobile telescopic cranes


lattice-boom crawler cranes

National CraneBoom trucks


Top-slewing and self-erecting cranes



Market surveillance to protect innovation

Manitowoc Cranes> Europe operations

Wilhelmshaven, Germany

Velky Saris, Slovakia

Moulins, France

Charlieu, France

Niella Tanaro, Italy

Baltar, Portugal

Fanzeres, Portugal

Cranes industry european market expectations

Cranes industry> European Market expectations

  • Safety: risk management of lifting operations

  • Reliability: job site productivity

  • Capacity: reduce construction time

  • Ease of use: operator confort, assistance

  • Sustainability: investment for life

  • Flexibility: adaptable to projects

  • Environment-friendly: energy consumption, noise

  • Compliance: regulations diversity

  • Peace-of-mind: exposure to public

Cranes industry market competition

Cranes industry> Market competition

  • Europe is the biggest market for cranes, with advanced requirements and stringent regulations

  • Customers are diverse: small family owned construction business, rental houses, multinational construction giants, infrastructures builders and operators.

  • European manufacturers are leaders, developing countries competitors are emerging. Price pressure is high

  • Technology and Components counterfeits are frequent (masts, jib sections, hoists, cabs, software)

  • Customers, Users, Institutional partners education is challenging

Cranes industry technology and innovation

Cranes industry> Technology and Innovation

  • Industry is very innovative: lattice structure, design, new materials, electronics, remote diagnostics and maintenance, job-site interactions

  • Technology provides customer benefits, general public acceptance, reduced cost of ownership and differentiation

  • Investment is significant: engineering centers, prototype testing, third party certifications and intellectual property

  • It must be protected against illegal copies, counterfeits and false certifications, which are often difficult to identify

  • Unfair competition will drive the whole industry “value chain” down

Market surveillance to protect innovation

Market surveillance> a possible Manufacturer response

  • Educate sales force and the distribution network

  • Improve information available to third-party independent crane certifiers

    • Seek out new ways of identifying genuine parts compared to copies: for example RFID’s*

Replace gray box with image

* Radio-Frequency-Identification-Device

Market Surveillance to protect Innovation

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