1 / 0

CAPILANO UNIVERSITY

Jen Dale Ben Glassen. CAPILANO UNIVERSITY. Martin O’Mahony Manuel Villalobos. HELI – CENTIVES. Sky High Rewards. Tourists. KEY TARGET MARKETS. THE BUSINESS MARKET IN CHINA. A Key Market Identified by Destination BC * 35,340 visits during August 2013 ** Price Sensitive

medea
Download Presentation

CAPILANO UNIVERSITY

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Jen Dale Ben Glassen

    CAPILANO UNIVERSITY

    Martin O’Mahony Manuel Villalobos

  2. HELI – CENTIVES

    Sky High Rewards
  3. Tourists KEY TARGET MARKETS
  4. THE BUSINESS MARKET IN CHINA A Key Market Identified by Destination BC * 35,340 visits during August 2013** Price Sensitive Collective and Holistic * Destination BC Revised Service Plan (2013, Jun) ** Destination British Columbia. (2013, Oct).
  5. HELI – CENTIVES FOR ALL Trust Loyalty Differentiation *Accenture (n.d)
  6. THE HELI-CENTIVES TIER SYSTEM Available to all Sign up for free, online Receive a Heli – Centive membership card and number in the mail Collect rewards using your membership number when you book return flights - either online or on the phone The more return flights you book, the better the rewards become PERCEIVED BRAND VALUE IS CRUCIAL!* *Accenture (n.d)
  7. THE HELI-CENTIVES TIER SYSTEM
  8. THE VISION FOR THE FUTURE
  9. PARTNERSHIPS & CROSS PROMOTIONS INITIAL STARTUP: A Helijet led initiative Partnered with the Fairmont THE FUTURE VISION: Partnerships between all facets of the Tourism industry Tiered system allows for combining of different price-point products Influenced by Destination BC research
  10. PRELIMINARY BUDGET Loyalty program coordinator (intern) $13.50 p/h (1) Training frontline staff $2500 (2) Membership Card Printing $6500 for 20,000 cards (3) Traditional Mail $12,600 (4) Website Development $2500 (5) 1.Go2HR (2013) A. 2. Go2HR (2013) B. 3. Plastic Cards Printing (2013) 4. Canada Post (2013). 5.Shopify (2013)
  11. CHANNELS & ADVERTISING Helijet Website Twitter/ Facebook / Social Media Emails Current Advertising Budget & Locations FLEXIBLE DIRECT CONVENIENT INTERACTIVE
  12. MEASURING SUCCESS Online sign-up provides easy tracking of interest “I was referred by…” option during sign-up allows tracking of referral points Media touch points - likes, retweets, hashtags, Google searches, media coverage Increased annual sales (relative to the cost of the program)
  13. GOALS 30% of current customers sign up in 6 months Membership usage of 80% or more 3 new partnerships & affiliations for the tiered system within a year
  14. THE VISION
  15. THANK YOU
  16. REFERENCES Accenture. (n.d). Creating Customer Loyalty: A Customer-Centric Approach. Retrieved Oct 17, 2013, from accenture.com: http://www.accenture.com/SiteCollectionDocuments/PDF/Accenture_Creating_Customer_Loyalty_A_Customer_Centric_Approach.pdf Canada Post. (2013). Mailing and Shipping. Retrieved from http://www.canadapost.ca/eb/business/mailing-and-shipping#canada Destination British Columbia. (2013, Oct). International Arrivals - August 2013. Retrieved Oct 19, 2013, from destinationbc.ca: http://www.destinationbc.ca/getattachment/Research/Industry-Performance/International-Visitor-Arrivals/International-Visitor-Arrivals-August-2013/International-Visitor-Arrivals-August-2013.pdf.aspx Destination British Columbia. (2013, Jun). BC Revised Service Plan. http://www.destinationbc.ca/getattachment/aboutus/corporate-documents/destinationbc-revised_serviceplan_june2013_fnl.pdf.aspx Go2Hr. (2013) A. Minimum Wages. Retrieved from https://www.go2hr.ca/articles/minimum-wages Plastic Cards Printing. (2013). Quantity & Price. Retrieved fromhttps://www.printingforless1.com/pricing/pages/custom-plastic-card-printing.aspx?__utma=18375032.842466287.1382890335.1382890 Shopify. (2013). Local Designers. Retrieved from http://www.shopify.ca/designers
More Related