slide1
Download
Skip this Video
Download Presentation
July, 2004 FULL PRESENTATION

Loading in 2 Seconds...

play fullscreen
1 / 13

July, 2004 FULL PRESENTATION - PowerPoint PPT Presentation


  • 59 Views
  • Uploaded on

TIANMA MICROELECTRONICS CO., LTD. Marketing New Proprietary Color Technology From Tianma:. July, 2004 FULL PRESENTATION. Tianma – Features of new product.

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about ' July, 2004 FULL PRESENTATION' - mechelle-george


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
slide1

TIANMA MICROELECTRONICS CO., LTD

Marketing New Proprietary Color Technology From Tianma:

July, 2004

FULL PRESENTATION

slide2

Tianma – Features of new product

SFD -Super Fast Display is the fastest moving image color display technology, with vivid pictures and low power consumption. Superior over existing CSTN technology, SFD offers high data-reaction rates suitable for displaying full-motion video and extraordinary clear image equivalent to TFT LCD. The power consumption is just as low as regular CSTN LCD.

Feature Highlights

  • Displays clear images and full motion video
  • Over 20fps frame rate
  • High data-reaction rates without after-image
  • High contrast, low image flicker
  • Low power consumption and competitive price, SFD is the best solution to substitute TFT LCD

Applications:mobile phone, media player, automotive display, digital home appliance, etc.

slide3

1. PLACE OF TIANMA’s SFD AMONG CSTN and TFT DISPLAYS

1.1 Market situation of color display industry

CSTN and TFT LCD Occupied the color display market

  • Advantages in low cost and low power consumption
  • Long response time, not suitable to play fast moving picture
  • Cannot meet the marked requirements for cameras, video games, video recorders

CSTN

  • With higher display speed and better picture to meet the top consumers\' requirements
  • Higher power consumption is not suitable for portable appliances
  • Long R&D and lead time cannot support its customer in fast-changing market
  • Higher price goes beyond the customers expectation

TFT LCD

slide4

1.2 The launch of Tianma SFD Fly Dragon series of color display module

Innovation over existing CSTN LCD, SFD has high data-reaction rates and extraordinary clear image.

Meet the following requirements

  • 65536 colors clear, high quality display
  • Fast moving images playing up to 30ftps/frame
  • Movie and video playing, clear images without afterimage
  • Equipped with a phenomenal million pixel digital CMOS camera, SFD will be easy to find a moving view and catch vivid images.
  • The power consumption is just as low as regular CSTN LCD, meets the requirement for portable appliance
  • Low production cost
slide5

Brightness comparison

SFD/TFT

Regular CSTN

Movie play

Color Comparison

SFD/TFT

Regular CSTN

slide6

1.3 Advantages to TFT LCD

Power consumption comparison

  • Lower power consumption
  • Lower production cost
  • Lower tooling charge
  • Shorter lead time

Material cost rate of Mobile phone

slide7

1.4 Significance of SFD

  • Meet the market requirements for color display with fast response and moving picture playing function
  • Meet the needs of customers\' to face the fast-changing consumption market
  • Bring new competitive advantages to customers
  • Provide the attractive products to end customers
  • SFD\'s introduction is a huge step forward for the whole LCD industry
slide8

2. The great market for SFD

2.1 Application of SFD

The application range of SFD will be wider because of its fast moving image and perfect display quality. It may be used in :

Mobile Phone

Media Player(DVD,VCD,MP3)

Automotive display

Digital home appliance

Security apparatus

slide9

2.2 Market forecast of SFD

Market Forecast for small/medium LCD

  • Great demand increased from 2003 for mobile phones, digital home appliances and portable players etc.
  • The sales of LCD modules and other electronic parts increase sharply
  • Market demand increase due to international electronic industry transfer to China
  • 20% increase forecast for China electronics market in 2004

(Unit : US$b)

slide10

For mobile phone market, 250 million units be sold in 2003, and the amount will increase in 2004

  • Based on data, 2.5G and 3G mobile phone has edged out 2G mobile
  • Color display, digital camera, digital video recorders and video game consoles now have become must-haves for mobile phone.

Multi-functions mobiles varies in market

Camera phone increases dramatically

多功能手机需求图

slide11

Multi-media and smart mobile phones will be the main trend in the market and enrich end-users’ life and knowledge

  • Others like automotive display, MP3, portable TV and computer will require high quality and fast response LCD to catch the development
  • The outstanding playing quality and low cost will no doubt have a great market perspective
slide13

Tianma will continuously develop SFD series to support the market

Continuous development

of new products

Digital camera SFD

1.9", 2.2" QCIF SFD

1.0" SFD

ad