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video: http://www.youtube.com/watch?v=kGmygodFe2k

video: http://www.youtube.com/watch?v=kGmygodFe2k. Description of UKick and why it is unique compared to competitors. Originate in China. Also called Jianzi , Da cao and featherball. International competition. First to introduce it to the UK. 3 times less expensive .

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video: http://www.youtube.com/watch?v=kGmygodFe2k

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  1. video: http://www.youtube.com/watch?v=kGmygodFe2k

  2. Description of UKick and why it is unique compared to competitors. Originate in China Also called Jianzi, Dacao and featherball International competition First to introduce it to the UK 3 times less expensive

  3. Describe your customer segment and how you researched their needs. What was your value proposition to them? Test market: trade fair, potential investors, friends Target group : Students, schools

  4. What were your Key activities? Key partners? Key resources? • China • Packaging • Instruction • Logo • Freight • Investment • Knowledge • - Connections • Bulk sales • Distribution channel Investors Supplier

  5. branding strategy and marketing channels. Evaluate the strengths and weaknesses of what you did. Logo Product design Packaging Cylinder shape, see through UKicklogoI and instructions Make the “UK” obvious Fit into vending machines Slanted as being kicked Bright colour - customisable Marketing channels : B2B Vending machines Internet Firebox.co.uk Rapport group

  6. What were your company policies, IP and other legal considerations? Safety first Trademark Return policy No return policy at trade fair refund or exchange within 30days of purchase

  7. Profit/loss *discounts were given if the customer purchased more than 1unit

  8. What were the key challenges that you faced and how did you overcome them? What would you have done differently? Low cash flow from B2C Focus on B2B Long lead time Better time management Raising fund Approach investors Small team Split the task meet more often More people on the team Go directly for B2B

  9. What was the most successful part of your business? How did it prepare for future entrepreneurship? • Experience on starting up business • The importance of connection and networking • Practice pitching skills • Gain confidence and develop attitude • First step to actual business in the future

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