slide1
Download
Skip this Video
Download Presentation
Application of ICT in Marketing

Loading in 2 Seconds...

play fullscreen
1 / 13

Application of ICT in Marketing - PowerPoint PPT Presentation


  • 146 Views
  • Uploaded on

ICT FOR SMEs Improving Productivity. Application of ICT in Marketing. Presented by : Hebron Mwakalinga Business Information Services December 13, 2005. Objective. Raise awareness on how ICT can be applied in marketing To increase understanding of opportunities brought about by ICTs

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about ' Application of ICT in Marketing' - meara


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
slide1

ICT FOR SMEsImproving Productivity

Application of ICT in

Marketing

Presented by :

Hebron Mwakalinga

Business Information Services

December 13, 2005

objective
Objective
  • Raise awareness on how ICT can be applied in marketing
  • To increase understanding of opportunities brought about by ICTs
  • To share strategies on effective use of ICTs
ict for marketing
ICT for Marketing
  • Client/customer management Promotion of business image
  • Client Prospecting and Management (Internet)
  • Inventory and sales management
    • The case of MTOs for many things
ict for marketing1
……ICT for Marketing
  • Pricing strategy
  • Market Analysis
  • Inventory and sales management
client management
Client Management
  • References for contact information
  • (Detailed) Client profiles for analysis
  • Alert for prompt follow up and delivery of services
promotion of business image
Promotion of business image
  • In-house designed and printed promotional materials
    • letterheads,
    • flyers, brochures,
    • catalogues, business cards, etc.
  • Electronic catalogues
prospecting for clients
Prospecting for Clients
  • Internet search and communication
    • Querying
    • Expression on interest
    • Business Communication
inventory management
Inventory Management
  • Instant inventory level esp. if MTO* is common practice
  • Breakdown of orders
    • By type, size, etc.
  • Important for business dealing in assorted goods

*Manufacture to order

pricing
Pricing
  • Analysis for pricing
    • Especially if cost-plus
  • Comparing with competition
    • Similar products
    • Close substitute
market analysis
Market Analysis
  • Collecting client data
  • Processing of client data based on segmentation by many variables
    • Location attributes, climate, infrastructure, etc.
    • Personal attributes, age, sex, income, behavior
  • Understanding competition by processing competitors data
ict tools
ICT Tools
  • MS Office
    • Database for contacts
    • Database for inventory
    • E-mail – Outlook Express
  • Most Accounting software have client Management Features
    • Location, contact information, automatic dialer, etc.
  • A number of Open Source Applications
slide12
Case
  • Client Management in MS Access
conclusions
Conclusions
  • There are a number of tools found in a basic computer that if put into use can help very much
  • The Internet has enormous free software we can tap
  • We need to walk on two legs
ad