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ICT FOR SMEs Improving Productivity. Application of ICT in Marketing. Presented by : Hebron Mwakalinga Business Information Services December 13, 2005. Objective. Raise awareness on how ICT can be applied in marketing To increase understanding of opportunities brought about by ICTs

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Application of ICT in Marketing

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Application of ict in marketing

ICT FOR SMEsImproving Productivity

Application of ICT in

Marketing

Presented by :

Hebron Mwakalinga

Business Information Services

December 13, 2005


Objective

Objective

  • Raise awareness on how ICT can be applied in marketing

  • To increase understanding of opportunities brought about by ICTs

  • To share strategies on effective use of ICTs


Ict for marketing

ICT for Marketing

  • Client/customer management Promotion of business image

  • Client Prospecting and Management (Internet)

  • Inventory and sales management

    • The case of MTOs for many things


Ict for marketing1

……ICT for Marketing

  • Pricing strategy

  • Market Analysis

  • Inventory and sales management


Client management

Client Management

  • References for contact information

  • (Detailed) Client profiles for analysis

  • Alert for prompt follow up and delivery of services


Promotion of business image

Promotion of business image

  • In-house designed and printed promotional materials

    • letterheads,

    • flyers, brochures,

    • catalogues, business cards, etc.

  • Electronic catalogues


Prospecting for clients

Prospecting for Clients

  • Internet search and communication

    • Querying

    • Expression on interest

    • Business Communication


Inventory management

Inventory Management

  • Instant inventory level esp. if MTO* is common practice

  • Breakdown of orders

    • By type, size, etc.

  • Important for business dealing in assorted goods

    *Manufacture to order


Pricing

Pricing

  • Analysis for pricing

    • Especially if cost-plus

  • Comparing with competition

    • Similar products

    • Close substitute


Market analysis

Market Analysis

  • Collecting client data

  • Processing of client data based on segmentation by many variables

    • Location attributes, climate, infrastructure, etc.

    • Personal attributes, age, sex, income, behavior

  • Understanding competition by processing competitors data


Ict tools

ICT Tools

  • MS Office

    • Database for contacts

    • Database for inventory

    • E-mail – Outlook Express

  • Most Accounting software have client Management Features

    • Location, contact information, automatic dialer, etc.

  • A number of Open Source Applications


Application of ict in marketing

Case

  • Client Management in MS Access


Conclusions

Conclusions

  • There are a number of tools found in a basic computer that if put into use can help very much

  • The Internet has enormous free software we can tap

  • We need to walk on two legs


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