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PROPOSED APPLICATION OF NUMBER PORTABILITY IN ENHANCING QoS AND QoE IN KENYA

ITU-T Workshop on Delivering Good Quality Telecommunication Service in a Safe Environment in Africa (Nairobi, Kenya, 26 July – 27 July 2010 ). PROPOSED APPLICATION OF NUMBER PORTABILITY IN ENHANCING QoS AND QoE IN KENYA . Peter Nyongesa & Mwende Njiraini Communications Commission of Kenya.

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PROPOSED APPLICATION OF NUMBER PORTABILITY IN ENHANCING QoS AND QoE IN KENYA

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  1. ITU-T Workshop on Delivering Good Quality Telecommunication Service in a Safe Environment in Africa(Nairobi, Kenya, 26 July – 27 July 2010 ) PROPOSED APPLICATION OF NUMBER PORTABILITY IN ENHANCING QoS AND QoE IN KENYA Peter Nyongesa & Mwende Njiraini Communications Commission of Kenya

  2. Numbers: A Critical Resource • Identifiers: • End-users • Network elements • Geographical locations • Services • Traffic routing

  3. Mobile Subscriptions and Penetration

  4. Impact of Mobile Growth • Increased demand for numbering resources • Demand on investment: network capacity • Potential negative impact on QoS/QoE

  5. Efficient Number Utilization • Growth of mobile subscriptions • Numbering resource demand • Number block allocation • Regulatory interventions for efficient number allocation: • Charging for numbers • Number portability

  6. Number Portability Drivers • Consumer demand: • Location/service neutrality • Limit disruption/expense of number change • Regulatory tool: • Efficient utilization of numbering resources • Promote competition in a multi-operator environment • Enhance consumer freedom of choice

  7. Number Portability and QoS

  8. Number Portability and QoS • Customer satisfaction: • QoS expectations ≠ Perceived QoS • Operation flexibility = Number portability • Number portability = Customers flexibility • Customer flexibility = Customer satisfaction Source: Madhani (2006) Review of Quality of Service (QoS) measures in Mobile Telephony sector: Extension from Operation Efficiency to Operation Flexibility.

  9. Number Portability and QoS • Number portability rewards competitive operators with: • Lower Tariff • Higher QoS/QoE • Wider service coverage • Wider-range of innovative services • Consumer-friendly service

  10. Number Portability: Application in Kenya • 1st Public consultation; 2004 • Responses: • 1 fixed operator - no favourable porting operator • 2 Mobile operators – unnecessary customer churn • Consumer concerns – lack of tariff transparency of on-net and off-net

  11. Number Portability: Application in Kenya • Decision to defer until: • The market had at least 3 mobile operators • Differential between on-net and off-net tariffs narrowed • Market place changes: • 4 mobile operators • Unified Licensing Framework • New interconnection framework

  12. Number Portability: Application in Kenya • 2nd Consultation; 2008 on Service Provider Number portability (SPNP) • International tender: 28th October 2009 • M/S Porting Access Kenya Ltd • Application Service Provider Licence: June 2010 • Number portability services based on Centralized Reference Database • Per-port charge <EURO 1.62 (Ksh199.80 VAT Inclusive)

  13. Number Portability: Application in Kenya R E C I P I E N T O P E R A T O R D O N O R O P E R A T O R Authorization request C R D B Authorization Answer Instruction request Instruction response Broadcast ALL OPERATORS

  14. Challenges • Network externalities: • Increase in number of users increase value of network to other users: Dominance? • Fisheries problem: • Each user decreases the value of the network participation for all the others- lower Qos • Consumer lock-in Strategies: • Value added services • Large pre-paid subscriber base: • Low income and low usage • Cheap SIM

  15. Opportunities • Consumer choice • Competition • Better QoS

  16. Thank you!

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