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Easier, Simpler, More Profitable Road to Customers

Join Martha Hanlon and Chris Williams in Session 3 of the Wide Awake Business workshop to learn how to create a more streamlined and profitable path to customers. Take advantage of weekly assignments, recorded sessions, and personalized feedback to optimize your business strategies. Don't miss out on this opportunity!

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Easier, Simpler, More Profitable Road to Customers

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  1. How to Create an Easier, Simpler, More Profitable Road to Customers Session 3 Martha Hanlon and Chris Williams

  2. Workshop Agenda Wide Awake Business Proprietary: Do Not Distribute

  3. The Basics • 6 Sessions, 60 minutes each • All Sessions recorded & placed at www.WideAwakeBusiness.com/webinar • Weekly work assignments • Submit work assignments by Sunday night to WABassignments@gmail.com for our review • Take notes • Call from a Quiet Place where you can work • Please use a headset, not your PC speakers Wide Awake Business Proprietary: Do Not Distribute

  4. Facts About Me and My Business • My business name is: • What I do is: • I’ve been in this business for x years/months: • I have/don’t have customers: • In 2017 I grossed x amount of money in the business: • I pay myself/don’t pay myself:

  5. Tangible Intangible What We Are What We Do How We Do it Who We Do It For Why We Do It • Take the time to listen to what’s going on with you • Find and address the root cause, not the symptoms • Proactive programs • Medically trained and licensed • Naturopaths • Primary care physician • The Listening Doctor • Licensed physicians from accredited medical school • Treat you naturally and with prescriptions when necessary • Treating proactively health and beauty issues • Specialist in women’s issues like menopause, weight loss, fatigue, food sensitivities Botox, etc. • Women • And their families • Feel like the “me” you used to be Super Powers: Dr. Koudelkaexample

  6. Vetrazzo Super Powers - example Tangible Intangible What We Are What We Do How We Do it Who We Do It For Why We Do It • People who want to make a statement in their homes, buildings and worlds • People who want to leave their signatures on their homes, buildings and world • People who want to express their unique values • Unique, visual solid surface using recycled glass • Distinctive recycled glass-based surfaces that express your style in harmony with your values • Best choice for self expression • The bold and lively solid surface • Bold and lively visual statement in solid surface materials • Visual signature of gorgeous and good • Lively, playful visual statement in solid surface • The first distinctive solid surface using recycled glass • Create stunning, bold, lively, playful mixes • Unique materials • Enable personal expression of style and values in solid surface building materials • Combine gorgeous and good into a single style • Create solid surface art work for homes and buildings • Let your home/building tell story of who you are • Put a story in every home/building • Let you make a statement, your mark • Maximize your purchasing dollar with style and substance • Promote business practices that respect the Earth and its environment • Speak to your senses • architecture • Mixing bold, lively, dynamic pieces of recycled glass • Patents • Building to and beyond the standards of granite • Recognizing that art/beauty lives in • Recognizing recycling affects local and global change • Gorgeous and good • Make a statement about you • It’s beautiful to do the right thing • Sustainable WOW • Nothing expresses your values like gorgeous and green • A story in every surface Authentic Marketing--Proprietary

  7. My Super Powers – YOUR Business Tangible Intangible What We Are What We Do How We Do it Who We Do It For Why We Do It • Type here • Type here • Type here • Type here • Type here Authentic Marketing--Proprietary

  8. 30 Second “Elevated” Ingredients

  9. 30 Second Elevated Ingredients For: (Target Customer) Who Are: (Their Obstacles) I Am: (state your category and difference) That: (key problem-solving capability) Delivering: (their Aspiration [the outcome])

  10. Worksheet for YOUR Business: For: Who Are: I Am: That: Delivering For: (Target Customer) Who Are: (Their Obstacles) I Am: (state your category and difference) That: (key problem-solving capability) Delivering: (their Aspiration [the outcome])

  11. 30 Second Elevated Ingredients—Dr K. example For: Women Who Are: tired of having no answers from their physician and only prescriptions to tackle menopause, weight loss and other women’s issues I Am: The Listening Doctor Who: actually listens to your concerns, finds the root cause and then treats you naturally and with prescriptions if necessary That: returns you to the “me” you used to be.

  12. 30 Second Elevated Ingredients—Vetrazzoexample For: For people who want to make a bold statement in their homes or offices Who Are: tired of the same thing and looking like everyone else Vetrazzo is: the first distinctive, bold, playful solid surface using recycled glass That: recycles glass from unusual sources to enliven your project and give you a totally unique room by making your counters, floors or tables a piece of art And: put a story in every surface

  13. Invert How You Build Your Business Build from your Ideal Customer’s perspective in to you…not the other way around

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