1 / 32

Intro Aim Content Audience Elements Site - summary Site - content Site - game Site - info

Intro Aim Content Audience Elements Site - summary Site - content Site - game Site - info Site - personalised Charity RBS SOCIAL REAL WORLD Measurement Summary. Sports Content Hub. Intro ◄ Aim Content Audience Elements Site - summary Site - content Site - game Site - info

Download Presentation

Intro Aim Content Audience Elements Site - summary Site - content Site - game Site - info

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Intro Aim Content Audience Elements Site - summary Site - content Site - game Site - info Site - personalised Charity RBS SOCIAL REAL WORLD Measurement Summary Sports Content Hub

  2. Intro ◄ Aim Content Audience Elements Site - summary Site - content Site - game Site - info Site - personalised Charity RBS SOCIAL REAL WORLD Measurement Summary Sports Content Hub Intro A web-based content management system and delivery network Content modules Distribution and sharing Manageable & adjustable Supports other formats and functionality

  3. Intro Aim ◄ Content Audience Elements Site - summary Site - content Site - game Site - info Site - personalised Charity RBS SOCIAL REAL WORLD Measurement Summary Sports Content Hub Aim To create a centre of exclusive sports content Engage the target audience Raise awareness of sport including Set4Sport Raise awareness of underprivileged children Strengthen RBS brand association with sports

  4. Intro Aim Content ◄ Audience Elements Site - summary Site - content Site - game Site - info Site - personalised Charity RBS SOCIAL REAL WORLD Measurement Summary Sports Content Hub Content Sports personality profiles Exclusive videos Interactive games UGC Feeds (RSS, social media)

  5. Intro Aim Content Audience ◄ Elements Site - summary Site - content Site - game Site - info Site - personalised Charity RBS SOCIAL REAL WORLD Measurement Summary Sports Content Hub Audience Global C-suite UK High street customers and prospects Media, Government & Investors Something for EVERYONE

  6. Intro Aim Content Audience Elements ◄ Site - summary Site - content Site - game Site - info Site - personalised Charity RBS SOCIAL REAL WORLD Measurement Summary Sports Content Hub Elements Micro-site Content Games Info Real world Items Venues Activities Social RSS feeds Facebook Twitter

  7. Intro Aim Content Audience Elements Site – summary ◄ Site - content Site - game Site - info Site - personalised Charity RBS SOCIAL REAL WORLD Measurement Summary Sports Content Hub Site - summary Micro-site with database Intro to site Choose sport Free browse / register for full access / Facebook login

  8. Intro Aim Content Audience Elements Site – summary ◄ Site - content Site - game Site - info Site - personalised Charity RBS SOCIAL REAL WORLD Measurement Summary Sports Content Hub Site - summary Content Video Downloads Games Information Personalized areas – registration

  9. Intro Aim Content Audience Elements Site - summary Site – content ◄ Site - game Site - info Site - personalised Charity RBS SOCIAL REAL WORLD Measurement Summary Sports Content Hub Site - content Video mechanism Micro-site integrity Editorial control – search tags, approval Metrics

  10. Intro Aim Content Audience Elements Site - summary Site – content ◄ Site - game Site - info Site - personalised Charity RBS SOCIAL REAL WORLD Measurement Summary Sports Content Hub Site - content Video Celebrity intro Professional master classes – modules released weekly to reg. users (share) or purchase all Epic footage UGC – upload shots / download coaching videos RBS customer exclusives

  11. Intro Aim Content Audience Elements Site - summary Site – content ◄ Site - game Site - info Site - personalised Charity RBS SOCIAL REAL WORLD Measurement Summary Sports Content Hub

  12. Intro Aim Content Audience Elements Site - summary Site – content ◄ Site - game Site - info Site - personalised Charity RBS SOCIAL REAL WORLD Measurement Summary Sports Content Hub

  13. Intro Aim Content Audience Elements Site - summary Site – content ◄ Site - game Site - info Site - personalised Charity RBS SOCIAL REAL WORLD Measurement Summary Sports Content Hub Site - content Downloads Photos – stock and shared Diagrams and layouts of venues Screensavers / desktops App

  14. Intro Aim Content Audience Elements Site - summary Site - content Site – game ◄ Site - info Site - personalised Charity RBS SOCIAL REAL WORLD Measurement Summary Sports Content Hub Site - game Platform agnostic All can play, register to submit score Leader board to pull people back

  15. Intro Aim Content Audience Elements Site - summary Site - content Site – game ◄ Site - info Site - personalised Charity RBS SOCIAL REAL WORLD Measurement Summary Sports Content Hub Site - game

  16. Intro Aim Content Audience Elements Site - summary Site - content Site – game ◄ Site - info Site - personalised Charity RBS SOCIAL REAL WORLD Measurement Summary Sports Content Hub Site - game Platform agnostic All can play, register to submit score Leader board to pull people back Virtual interview

  17. Intro Aim Content Audience Elements Site - summary Site - content Site – game ◄ Site - info Site - personalised Charity RBS SOCIAL REAL WORLD Measurement Summary Sports Content Hub Site - game

  18. Intro Aim Content Audience Elements Site - summary Site - content Site – game ◄ Site - info Site - personalised Charity RBS SOCIAL REAL WORLD Measurement Summary Sports Content Hub Site - game Platform agnostic All can play, register to submit score Leader board to pull people back Virtual interview Winners get master class at club venue e-Wimbledon?

  19. Intro Aim Content Audience Elements Site - summary Site - content Site - game Site – info ◄ Site - personalised Charity RBS SOCIAL REAL WORLD Measurement Summary Sports Content Hub Site - info Personalities Fixtures News

  20. Intro Aim Content Audience Elements Site - summary Site - content Site - game Site - info Site - personalised Charity RBS SOCIAL REAL WORLD Measurement Summary Sports Content Hub Site - personalised Media tracking

  21. Intro Aim Content Audience Elements Site - summary Site - content Site - game Site - info Site - personalised Charity RBS SOCIAL REAL WORLD Measurement Summary Sports Content Hub Site - personalized

  22. Intro Aim Content Audience Elements Site - summary Site - content Site - game Site - info Site - personalised Charity RBS SOCIAL REAL WORLD Measurement Summary Sports Content Hub Site - personalized Media tracking Leader-board Access to UGC Notice board Investors / sponsors / media features

  23. Intro Aim Content Audience Elements Site - summary Site - content Site - game Site - info Site - personalised Charity ◄ RBS SOCIAL REAL WORLD Measurement Summary Sports Content Hub Charity perspective Meaningful mechanisms Funding Traffic Track donations

  24. Intro Aim Content Audience Elements Site - summary Site - content Site - game Site - info Site - personalised Charity ◄ RBS SOCIAL REAL WORLD Measurement Summary Sports Content Hub Charity

  25. Intro Aim Content Audience Elements Site - summary Site - content Site - game Site - info Site - personalised Charity RBS ◄ SOCIAL REAL WORLD Measurement Summary Sports Content Hub RBS perspective Database Appropriate services Appropriate events

  26. Intro Aim Content Audience Elements Site - summary Site - content Site - game Site - info Site - personalised Charity RBS SOCIAL ◄ REAL WORLD Measurement Summary Sports Content Hub SOCIAL Links from everyone to the site Viral videos / comments on others Twitter Forums

  27. Intro ◄ Aim Content Audience Elements Site - summary Site - content Site - game Site - info Site - personalised Charity RBS SOCIAL REAL WORLD ◄ Measurement Summary Sports Content Hub REAL WORLD AR Markers on balls..

  28. Intro ◄ Aim Content Audience Elements Site - summary Site - content Site - game Site - info Site - personalised Charity RBS SOCIAL REAL WORLD ◄ Measurement Summary Sports Content Hub REAL WORLD

  29. Intro ◄ Aim Content Audience Elements Site - summary Site - content Site - game Site - info Site - personalised Charity RBS SOCIAL REAL WORLD Measurement Summary Sports Content Hub REAL WORLD

  30. Intro ◄ Aim Content Audience Elements Site - summary Site - content Site - game Site - info Site - personalised Charity RBS SOCIAL REAL WORLD ◄ Measurement Summary Sports Content Hub REAL WORLD AR Markers on balls.. Shops – giveaway with purchase Clubs – sticker sheets Proceeds to charity Club that generates most registrations hosts the master class day with celebrity

  31. Intro Aim Content Audience Elements Site - summary Site - content Site - game Site - info Site - personalised Charity RBS SOCIAL REAL WORLD Measurement ◄ Summary Sports Content Hub Measurement YouTube metrics Registrants Surveys - Polls

  32. Intro Aim Content Audience Elements Site - summary Site - content Site - game Site - info Site - personalised Charity RBS SOCIAL REAL WORLD Measurement Summary ◄ Sports Content Hub Summary Micro-site Content Games Info Real world Items Venues Activities Social RSS feeds Facebook Twitter

More Related